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The Value of Video Content Creation

[fa icon="calendar"] November 13, 2015 / by Fabrizio Colombi

Fabrizio Colombi

The Value of Video Content Creation

 

According to Cisco, video will be hitting around 69% of all consumer internet traffic by 2019. Video-on-demand alone will definitely increase threshold. Could this be the future of content marketing? What is the value of video content creation?

 

 

Studies show that more than half of the companies are already investing to this medium. A predicted cost that continues to intensify, thus, dominating the strategies of marketing in the near future. It is easy to see why.

 

Video is Incomparable

The importance of video in 2017 is huge! Online video satisfies people with the information and entertainment that they need. Youtube receives one billion of unique visitors every month apart from Facebook. Statistics shows that over 6 billion hours of video are viewed each month on YouTube and the number of daily subscriptions every is up three times each year. Video gives you access to all these information.

“It’s about highlighting ways that brands can do really compelling, sharable, video content.” saidJonathan Perelman, BuzzFeed’s General Manager of Video & VP Agency Strategy. By allowing viewers to engage and share the video with others will allow them to extend their time on your website as they interact with your brand. For any type of social media campaign, or any SEO practice, video is in no doubt, the best tool kit in marketing.

 

 

 

LEARN MORE:  Why No One is Watching Your Video Content

 

 

Video Is Naturally Likable

People engage with content that is easy to digest, if not it will result in consumers moving away or ignoring the content. Video does this job well. It does not only act as a powerful tool in advertising but it is a great method to keep your consumers interested, well, “engaged”. Besides video being naturally likable, how it builds a deeper connection amplifies what digital marketing provides—engagement. A lot of people are already wired up to something appealing. That is why marketers are challenged to get consumers’ attention by spending more time engaging with them.

 

Video Tells Stories

The most prevalent problem by content creators is defining and reaching the target audience. Sure, it's easy to say that resorting to social media is a must, but there are a lot of factors that you need to consider as well. For once, you can't force your video down the throats of your prospective audience: they have free will, which means that you have to be able to coax them.

Video production is the best way of telling what your company is all about. Through video, you will be able to discuss your products or services with a detailed presentation.




 

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Topics: video marketing, content marketing

Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He recently graduated from the 10,000 Small Businesses program from Goldman Sachs.

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