Incorporating SEO methods in your content marketing strategies is one of the most successful ways to make your business success. Aside from helping reach organic traffic goals, SEO can also help achieve brand awareness and lead generation goals.
As mentioned, content marketing is important in any business, mainly for lead generation. Lead generation is the process of converting people who may have heard of your product or service into people who what to hear from your company more often. When these leads trust you and view you as an expert in your industry, they are more likely to convert into customers. Another reason is for brand awareness. One of the businesses’ goal is to become an expert within your industry and this can be achieved through content marketing.
SEO can help you achieve these by learning the key strategies you can use to reach your content marketing goal.
- Keyword Research
Keyword research lets you see the search terms and their current ranking. It can also identify which keywords you can use to gain more attention. For businesses with lead generation as their primary goal, keyword research enables you to identify pain points or sales objections that you want to cover in your content. With this, you can tailor your content depending on what your audience prefers seeing so you can reach them in search results. This can increase your chance of getting checked out and eventually making a purchase. Analyze your website’s current rankings and identify keywords your competition doesn’t rank and try to work from there.
- Topic Clusters
Building topic clusters allows you to provide deeper coverage across a range of core topics and create efficient information architecture. This is beneficial as search engines’ algorithms favor topic-based content. You can do this by developing a pillar page for each of your focus areas. Then, build out more specific subtopics, which will be your cluster content. These pieces of cluster content will provide a more detailed view from the main topic covered in the pillar page. This pillar page links to each cluster page and each piece of cluster links back to the pillar with the same hyperlinked keyword. This benefits on the lead generation side as this linking ecosystem enables you to keep your audience engaged with your content longer than usual, increasing the likelihood of filling out a form or even reaching out to you. This can also be a perfect time for them to know your business, making them more qualified leads once they decided to give their personal information.
- Optimizing Blog Posts
Through blogging, it can act as a page that answers your audiences’ relevant questions. By optimizing these posts, it has a big chance of reaching the target audience so you can provide what they are looking for. SEO is important in this strategy as it makes your content more relevant than others. It is therefore necessary to include relevant short- and long-tail keywords that your audience cares about. One thing to remember in blogging is to make the blog responsive and mobile-friendly as possible.