What is HubSpot CMS and How It Can Help Your Business

Web Design hubspot cms

CMS is a popular acronym in the business world, and it stands for content management system. More than half of the websites are currently built with this. HubSpot CMS is a tool that helps you quickly make a website with limited technical knowledge and resources.




What is CMS?

CMS, or content management system, is a software application that allows users to build and manage a website without having to code it from scratch or know how to code at all. With a CMS, you can create, manage, modify, and publish content in a user-friendly interface. You can also customize the design and functionality of the website by downloading or purchasing templates and extensions, rather than coding.



Why do you need a CMS?

Here are some of the specific ways where HubSpot CMS can impact your set-up process, team’s productivity, and visibility online.

  1. No coding knowledge required.

One advantage of CMS is that it enables non-developers and other users to build websites without coding. You can ditch your web developers and designers to establish an online presence for your business. With CMS, you can create and manage content, customize the design of your site, and install extensions to add functionality to your website, without coding.

  1. Easy collaboration.

Multiple users can access and work in the backend of a CMS at the same time. This means that your marketers can produce content, while your IT professionals are implementing security protocols and while your developers add custom codes to your theme. This means that with CMS, it can help improve workflows and productivity across your team.

  1. SEO features and extensions.

CMS platforms offer built-in features as well as add-ons to help you optimize your sites for search engines. You can customize page titles and meta descriptions, choose SEO-friendly URL structures, create XML sitemaps, add image alt text, and a whole lot more. These can help you improve your chances of ranking on Google and other major search engines.

  1. Predesigned templates.

CMS platforms like CMS Hub come with a selection of pre-designed templates so you can quickly customize its appearance. The appearance of your website can affect the behavior of it. You need to choose a responsive template, which means it should look good on any device, without requiring you to write a bunch of code. These templates save you design time and they can also make website redesign much faster and simpler.

  1. Simple updates.

As mentioned above, CMS enables you to make changes on your site faster and easier – from major updates, like a website redesign, to minor updates like changing the image on your home page. You don’t need to hire a freelance developer or try to edit the code yourself because you can just go into the dashboard of your CMS to update and edit the content of your website. This allows you to keep your content dynamic and relevant as well. A growing website has a lot of needs and with CMS, it will make your life easier.





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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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