There are various content optimization tools that provide various services and features for those who need it only. HubSpot is a one-stop-shop where you can find multiple tools with extraordinary features. It is popular for its quality services and for the content management system. HubSpot CMS is considered one of the best platforms for those who are looking to merge their website and marketing efforts. This content management tool helps grow your business by providing a fully-integrated and user-friendly solution for marketers. What’s good about HubSpot is that it brings everything you need into one easy-to-use panel to make sure everything is connected.
Learn more about the advantages of using HubSpot for your business below.
Combined Publishing
For those who want an all-in-one service, HubSpot is perfect for you. It merges all publishing tools in one, making it the best way to market your business in a small budget. With HubSpot CMS, you can easily edit, test, and integrate your posts. It can also quickly combine your social media tools with email marketing, simplifying the marketing process.
Responsive by Default
HubSpot templates have the drag-and-drop style manager tool and are responsive by default. However, if you want to edit or customize it, you need to go through its docs and detailed process to make the necessary changes. But don't worry, most of the themes on CMS platforms are responsive by default.
Smart Content
This is the best feature of HubSpot’s CMS. You have the ability to personalize content and CTAs on your website because it is totally dependent on the client’s persona, behavior, and anything you know about the contact. This would lead to a larger conversion rate and delivered a better user experience.
What’s awesome about HubSpot’s CMS tool is the ability to create and use lists. The lists tool in HubSpot allows you to create a list of contacts or companies based on property values and other characteristics, including activities. You can split contacts into comminuted segments for any information you collect. The amount of information given should be used for planning and strategy by putting the focus on understanding the client and observe the proper personalization breakpoints.
Google AMP Support
Using HubSpot gives you access to Google AMP support. AMP stands for Accelerated Mobile Pages, which means inserting special markup on your pages so that Google loads them instantly on mobile devices and provides the searcher a fast experience. This works by ranking these pages on top in comparison to non-AMP pages amplifying your site and creating organic traffic.
