Content creators spend day and night to produce the best quality content out there for your brand. You know you’ve written engaging stories and discussions from your own blood, sweat and tears. You feel confident that you’ve set and chosen the best images for your layout and created a website that you think can beat even the top trending brands and names out there. You know that you’re getting the expected visit count and that you’ve built on a decent amount of foot traffic. The problem is these visitors are often one-time clients and don’t tend to comeback in the long run. Visitors are fine but it’s the leads and loyal customers that are actually keeping your website alive. These visitors are potential opportunities that can risk your website or your brand.
A lot of independent content creators rely on their ad sponsorship to help keep their business afloat. For an ad-driven website, it might be next to impossible to remove them all as it risks pulling the plug of a big portion of your website’s lifeline. You don’t have to consider that drastic of a measure but there should also be a limit to how many ads you can showcase in one go. These ads shouldn’t be the first thing they see when stepping into your website and they shouldn’t obstruct your overall layout and take more space than your actual content. We all understand that you do need funds to keep everything running, but money shouldn’t be the primary focus on why you’re doing this.
More often than not, we tend to have a biased perspective of what good content actually is and what you feel is fun to do just for you. It’s not you should validate your own likes and opinions, but you should consider who your target audience is. Your passion for something isn’t wrong but ask yourself if people like it too or at the least understand what you’re trying to showcase. People will often be drawn to something they can connect with, and something that can be too difficult to absorb will feel taxing to them. Your content should be something that you’re passionate about but it also should be at a level where a lot of your target audience can easily relate with you.
The internet is a pretty vast environment and there are a lot of other brands and businesses who may have a close or similar idea with you. The best websites are the ones that stand out and have a unique identity over the others. Your brand’s individuality matters, especially for your marketing strategies. Your content shouldn't be like any person have wrote it. You should take the time and effort to find ways on how you can be better or more diverse than all the other brands out there.