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Why You Should Consider Inbound Marketing Before Website Redesign

[fa icon="calendar"] December 3, 2015 / by Daniela Belevan

Daniela Belevan

2 minute read

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Now thanks to the mobile-geddon, marketers certainly have their work cut-out for them. Currently, there are two main objectives that concern marketers during a company redesign: being able to adopt effective inbound strategies and turning their website design to responsive. However, most of these marketers also have a problem choosing which to prioritize first.

You want to know a secret? Neither of which is good. Given that both concerns are highly important when it comes to marketing, starting with either comes with their corresponding ups and downs, however, you can always execute the two at the same time

The most improtant areas to focus on why you should consider inbound marketing before website redesign are:

  • Website Structure
  • Content Creation and Alignment 
  • User Experience

Sounds outrageous, right? But it is possible. Here are the reasons why we think this is possible:

1. Introducing inbound marketing allows you to work on your team to the best of their potential.

2. This is helpful in more ways than one if you want everyone to be able to understand inbound strategy. Thus, you will be able to foster better teamwork between different kinds of sectors.

3. This allows others that think that they are not part of that sector (such as web designers and coders) to be professionally involved in building the company and further understand other aspects of the job. Therefore, they will be more aware on what roles that they have to fulfill in order to get the job done right and fast.


Now you might be wondering in which specific areas this mutual relationship benefits from. Here are the key areas that are positively affected:

  1. Website Structure

    You might be wondering on the how. It could be said that, like in cooking, creating a great website needs the right ingredients in order to be successful. Forgetting one aspect affects the overall operations and often leads to spending more because you have to revamp everything from the bottom up. However, thinking about how to do your inbound marketing while redesigning your website shoots two birds with one stone. Not only will you get a functional website but you will also get immediate inbound sales without extra hassle. It may be complex at first but it pays off greatly in the end.

  2. Content Creation and Alignment

    There is more to content than creating blog posts and making sure they correspond to SEO trends. They also have to be able to create a steady amount of posts so that search engines can register that, and what better way to do so than the period before your website goes live. This is because search engines takes a while to cache blog content and therefore it serves as your first volley to snag a spot in the rankings. Take advantage of this while you can and don’t wait for the last minute.

  3.  User Experience

    Long gone are the days where you just dish things out for traffic. With the change in trends, everything has gone user-centric and that means inbound marketing and website design should put the user into consideration first. After all, they are the ones responsible for making or breaking you. 

     

For even a deeper understanding on inbound marketing before your website or company redesign, contact us at info@decographic.net 

We know this may sound overwhelming, but remember that the first step is having a clean, friendly, and modern website that is responsive on all smart phones, tables, and computers, as well as all other touch devices. 
Now it's time to continue on your road to success. DecoGraphic is offering a FREE website evaluation,where we will provide a full report for mobile, social, and SEO elements. Click below to begin your free website evaluation. A member of our team will be in touch with you within 2-3 days.

 

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Topics: Web Design, inbound marketing, website redesign

Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.

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