The meta description may seem like some kind of scientific term. But once you get a hang of it, you will know that somehow, this is what helps you recognize what search engine result to open when googling something, To give you a proper meaning of meta-description, it is a “brief snippet of text that appears below the blue link in a search engine result. This description summarizes the content of the webpage linked above it.”
Basically, the meta description tells the searcher whether or not they should open the link. As the one providing the meta description, it is important that you catch the attention of the searchers in just one click. This will make them press that button that will take them into your website.
Now that we have been properly introduced you to meta description, let’s take a look at how to make the best meta description.
- Use one or two keywords in your meta description.
What the searchers look for when searching, is always the best article that can give them the right answers. In order to do that, it is crucial that the keywords appear in your meta description – focus on one or two unique keywords. It will make them think that your website has the answers to their questions.
- Write compelling content.
This is where you sell your article. When writing a meta description, put yourself in the searcher’s shoes. If you are looking for answers, what would you want to see in the result's list? Start writing your content from there. Encourage them, create a statement that will surely make them click on your article. Give them the most important information but leave them hanging so they will have no choice but to open the full article.
- Aim for 155-160 characters.
155-160 characters is only a benchmark given for the marketers to abide. Upon publishing your article, your meta description should be within a certain width that Google allows. If not, it will be cut off. Make sure you talk about the most important details or keywords within the width range allowed.
- Eliminate "non-alphanumeric" characters.
Ampersands (&), plus signs (+), em-dashes (—), and other special characters are called “non-alphanumeric” characters. While they might appear just fine on your computer screen, they are unrecognizable in search engines. You should avoid using them in your meta descriptions because some of these characters are not being read by the search engine as you intend them to be.
However, as much as you want to make the best meta description, there isn’t a perfect one. Sometimes, it’s too hard to put in all keywords in a meta description because what you write will always depend on the topic of your article. Maybe you can’t write a perfect one but you can at the least try to work around some good models on how to achieve one that fits in.