Most companies hire inbound marketing consulting agencies to posts blogs in efforts to make their website rank on the first page of search engines. There are those who think that it is easy, but there are certain guidelines to follow to do so. Don't just focus on a well-written blog, pay attention to keywords as well. Read below to learn how to write a blog that ranks high on Google
1. SEO-driven
Numbers do not lie. Blogs don't just need to have engaging content, but you also need to optimize your blog content for SEO. There are easy steps in order to do so. Remember to always use outbound and inbound links in your blog, and repost blogs from those who are influencers in your field of work. Creating connections would take you to places you do not expect. When Google's web 'spider' crawls your blog and recognizes your links and where they are directed to, there is a greater chance for your website to rank on top. Don't forget to link your brand to reputable, relevant, and trusted website.
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2. Keyword-focused content
Just because users and visitors are reading your blog doesn't mean you will be on top of search engines. You also need to pick highly-effective and relevant keywords. Keywords are the lifeblood in SEO to your website. Second, make sure that while you're searching for relevant keywords, you are incorporating them in your blog naturally. Writers know how to add keywords that are relevant and natural.
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These are the two main guidelines you need to follow when writing articles: SEO and relevant keywords.
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