We already know that AI is making major changes to the digital marketing space. Chatbots and other virtual assistants generating content that enhances user experience are just some of the AI technology available in the market today. It may seem difficult to predict the future, but for AI, it is easy to see that it will continue to progress and play an increasingly central role in digital marketing.
Over the years, chatbot technology has been beneficial for a lot of businesses and it’s no news that this trend is set to continue as AI becomes even more advanced. There are studies that show the importance of AI technology to companies and how it helped them succeed in their goals.
The question now will be: how will AI impact digital marketing in 2022?
Targeted Marketing
Convincing your prospect is one critical aspect of targeted marketing. This is because convincing someone you don’t know is quite difficult to achieve. AI is beneficial because it will help you target people based on their general preferences. With artificial intelligence at their disposal, marketers can use individualized data to determine whether customers will be interested in a product before asking them to pay anything at all.
Marketing Automation and Personalization
The current technology now allows you to automate contention production, and have it personalized at the same time. Marketing automation and personalization with artificial intelligence is a great combination that brings out a unique level of customization in marketing. Marketers can use AI solutions to automate pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and a whole lot more. It will save you time and energy and it will also give you accurate results.
Predictive Analytics-Driven Personalized Recommendations
Predictive analytics, or predictive modeling, provides actionable information that otherwise won’t always be obvious. It is a way of learning about the future behavior of individuals based on historical data and testing runs. With the help of AI in digital marketing, it empowers users with personalized recommendations, driving repeat usage and better user retention.
AI-driven Content Marketing
Advertisers are getting more and more creative in finding tools that will help them gain better insights into consumer behavior that will give them a competitive advantage in the digital age.
Because it is known that reaching the right people at the right time with the right message is the key ingredient in the company’s growth, there should be an easy way on how to achieve this. Sometimes, this is done by conducting marketing research to determine what people are concerned about from a cultural and social standpoint and looking at macro-level statistics about your target market. It is also important to segment that information and develop it into something you can pitch to your audience. With AI, it will help you predict topics that are likely to attract traffic and distribute content around those themes with pinpoint accuracy.
Customer Relationship Management (CRM)
Big companies invest in developing AI that can interact with their customers more humanly. They need this in order to gain real-time insights into how customers are interacting with you across a wide range of channels. It also analyzes customer data and identifies leads that are most likely to convert into customers and helps businesses nurture these relationships.
