Big brands define the market. Especially Fortune 500 companies. After all, these brands are the ones that people see the most on a daily basis. Every day, we are exposed to their campaigns everywhere we go. But we ofter forget to ask ourselves the most relevant question to their success: How did they do it?
Some people could argue that it is because of visionaries like Steve Jobs and Mark Zuckerberg that big companies get started. Some would even say it is the financial backing that they have. But this does not apply to everyone. Others would even say that it could be luck. But in the end, what do they have in common that contributed to their overall success? Marketing. These companies invest heavily on quality marketing goals.
Although your business cannot exactly copy their marketing moves down to the last period, you can still learn and adopt from them. We’ve gathered up a couple of marketing strategies from well-known companies to help you get started.
Below are Fortune 500's marketing strategies and how they can help your business succeed.
1. Coca-Cola and its consistent brand and product identity
For over 130 years, Coca-Cola has been known to be one of the most well-known beverage brand. They are in most countries and caters to over a million customers 24/7. But with that of a big reach, it’s obvious that it does not come easy and cheap. In fact, the company spends over $4.3 billion in marketing and advertising. But even with that budget they still don’t bring in radical ideas but rather stay consistent with their branding and marketing strategies. It is because of this consistent look, from the logo to the name, that makes it memorable and easy to recall.
2. Apple and the fast changing world
Apple is known to be one of the companies that marked the way for the digital age. Apple is often associated with movement, which is something that the company puts into high regard. They use this concept of its foundation for its marketing strategy: visions of world-changing experiences. In other words, hype. What’s more is that whether or not their products live up to the hype, it doesn’t matter. Their intention is to turn even the most ordinary citizens into fans that are willing to stand in long lines just to get the latest product. How to reach that comes in three simple steps: Develop and create an awesome product, provides unrivalled customer experience, and rinse and repeat.
3. Starbucks and the social world
Even though Starbucks is different than Coca-Cola and Apple, they dominate the social level of marketing. As much as every Fortune 500 company makes use of social media, Starbucks takes it one step further. For example, they use gifs and videos alternatively in their Twitter feed. Also, every time they post something it is always accompanied from a custom image that reflects the post. Starbucks communicates with their customers immediately and with a personal touch (such as making use of emojis), and they keep track of current trends.
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Leave us a comment below if your company is already implementing the marketing strategies that Coca-Cola, Apple, and Starbucks have.