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Marketers all over the world deeply care about copy, obsess over visuals, and pour their hearts into content. Their dedication to detail drives leads, grow funnels, and inspires customers to buy their products. However, they also know that no matter how much effort they put into building and refining their marketing strategy, there will always be something else that will always have a bigger impact on buyers. There will always be one voice that speaks louder than any blog post, captures more attention than any ad, and there will always be someone that inspires people like no expertly crafted video ever could, that is the voice of your customers.

Why should you consider inbound marketing before a website redesign? Consider it the best inbound marketing strategy to bring greatness to your company and for your brand to soar high.  

Apple Associates excited for a new release

Big brands define the market. Especially Fortune 500 companies. After all, these brands are the ones that people see the most on a daily basis. Every day, we are exposed to their campaigns everywhere we go.  But we ofter forget to ask ourselves the most relevant question to their success: How did they do it?

As Bob Dylan once said, “the times they are a changin’”.  And we have to admit that he is right, including in the social media spectrum. A few years ago, social media was exclusive to certain groups but today they have expanded their reach in proportions one couldn’t even dream of before. 

In terms of content marketing, the era of written content is being jeopardized because visual content is dominating the market.  “If there’s no pictures, it’s not interesting” and it is true. From Facebook walls, we got timelines and Pinterest. Pinterest began as a simple recipe and DIY site, but now it has turned into the number 3 social network. Basing on this, it is a high time for those who are not yet in the visual bandwagon to get on it, or be left behind in the dust.