Blog

As a business owner or marketing professional, it's important to have a solid plan in place to guide your marketing efforts. Having a well-designed marketing plan will be able to help you design more effective promotions and impactful campaigns, reach customers with targeted advertising, and track b...

Marketing has drastically evolved. Both the tools and the methods used to put them to work have gone digital. However, the objective is still the same: to reach a target audience and motivate them to buy. But even though the end objective is the same, you can’t afford to use old models expecting the...

Marketers all over the world deeply care about copy, obsess over visuals, and pour their hearts into content. Their dedication to detail drives leads, grow funnels, and inspires customers to buy their products. However, they also know that no matter how much effort they put into building and refinin...

Big brands define the market. Especially Fortune 500 companies. After all, these brands are the ones that people see the most on a daily basis. Every day, we are exposed to their campaigns everywhere we go. But we ofter forget to ask ourselves the most relevant question to their success: How did the...