Most people may not seet the value on visual content. But little do they know that this is one of the best ways to get your brand out there nowadays. Read below to learn how visual content can increase your conversion rates.
The Conversion Process
Think about a prospect or a customer. Looking at the items or the images you present on your website, they may be appealing to you, but you will never know how it looks like in the eyes of your customers. So imagine a customer who is visiting your page for the first time. She's probably looking at interesting dresses that she may want to buy. But if there are no images of someone wearing the dress, chances are she won't buy it.
Conversion begins the moment the customer is convinced of the products you are selling and is sure to buy or add it to their cart. Keep in mind that the moment your visual content fails, you are killing the conversion. As a matter of fact, visual content can increase your conversion seven times compared to other ways of marketing.
RELATED: Why Your Company Needs Visual Content
Ways to Use Visual Content
1. Video Experiment
It may sound technical, but this is one of the most effective ways to increase your conversion rate. These days, the internet has gotten faster. Take advantage of YouTube and other free video uploading websites. People will rather watch a video explaining to them what you do, than read a page full of long, boring text.
LEARN MORE: How to Make Social Media Visual Content Fun
What kind of video?
Users, prospects, and customers no longer find time to read the long description of what you're selling. Instead, they rather watch videos, so let your video speak to the audience.
Where to post?
Now that you have your video ready, it's time to figure out where you'll post it. Of course you won't be selling your product in places no one visits or cares about. Instead, post it where your customers will always visit.
RELATED: Why Visual Content is Important in Your Marketing Strategy
2. Show to Customers How to Use the Product
Visual content does its magic when you show your customers how to take advantage of the product or item you are selling. So let your customers understand more about your product with a how-to video.
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