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Most of us are using keywords when making internet searches. With “visual search”, we will be using images instead of words. When we say “images”, it is far different from typing a keyword on google search bar than clicking the “Images” tab to get picture results. “Visual search” literally starts with a picture and uses networks to identify what is in it, taking into consideration its shape, color, and size. The searcher is then served with the closest picture there is and sometimes, you’d get an exact object being searched. As technology evolves, visual search might just be the next big thing on your digital marketing strategy.

Decographic’s own Vice President of Business Development, Fabrizio Colombi, was recently featured as a subject matter expert in a new survey report from Visual Objects, How to Manage Small Business Website Content.

The famous idiom that a picture is a worth a thousand words is classic yet effective business strategy when it comes to marketing your brand and reaching a lot of people. This has been tested and proven by media influencers like the Kardashians. Their impact on the brands they have handled has created a strong following of clients. This goes to show how powerful imagery can be in social media.

Marketing today is not what it used to be 10 years ago. As the years have gone by, the public has accepted different forms of advertising that did not exist a few years ago. Read our blog to learn 3 big marketing changes since the early 2000s. 

Did you know that 37% of marketing experts conclude that visual form of marketing makes up the most vital part of content for various corporate industries? It’s an innovative business model that shouldn't surprise you. This is because research says that 65% of the human race learns visually. What does that contribute to visual marketing, you may ask. Since a large portion of your target market are said to be visual learners, they will be able to understand the message that your brand wants to convey to them in a more efficient and effective manner. Read our blog to learn why good photography is necessary for your marketing and business.