BLOG

Static content, by definition, is any content that can be delivered to an end-user without having to be generated, modified, or processed. The server delivers the same file to each user, making static content one of the simplest and most efficient content types to transmit over the Internet. And right now, static marketing content is outdated, just like print-only newspapers. To an average reader, static digital content is useless. One hardly stands out from others, which means brands blend, and ideas fade.

Most of us are using keywords when making internet searches. With “visual search”, we will be using images instead of words. When we say “images”, it is far different from typing a keyword on google search bar than clicking the “Images” tab to get picture results. “Visual search” literally starts with a picture and uses networks to identify what is in it, taking into consideration its shape, color, and size. The searcher is then served with the closest picture there is and sometimes, you’d get an exact object being searched. As technology evolves, visual search might just be the next big thing on your digital marketing strategy.

Decographic’s own Vice President of Business Development, Fabrizio Colombi, was recently featured as a subject matter expert in a new survey report from Visual Objects, How to Manage Small Business Website Content.

The famous idiom that a picture is a worth a thousand words is classic yet effective business strategy when it comes to marketing your brand and reaching a lot of people. This has been tested and proven by media influencers like the Kardashians. Their impact on the brands they have handled has created a strong following of clients. This goes to show how powerful imagery can be in social media.

Marketing today is not what it used to be 10 years ago. As the years have gone by, the public has accepted different forms of advertising that did not exist a few years ago. Read our blog to learn 3 big marketing changes since the early 2000s.