There are two forces that have combined in order to introduce a new era for poster design. For years, people have experienced different poster designs, the only downside is that these posters are inanimate and do not have life. With the advance of technology, digital posters are now being utilized. Today, you can see them almost everywhere from train stations, to bus stops to airports. The question: what is the next challenge? Social media platforms are also now utilizing video content and animated pictures rather than sticking to regular, plain images. Rather than speculating that this is the end of the poster era and the start of a new one, designers and animators are now teaming up together to bring a new challenge to the world of graphics with their new form of communication. Learn about moving posters, a new poster movement.
All about moving posters
The Weltformat Poster Festival is an exhibition that celebrate moving posters. This year, they showed the start of a new global conversation and really elaborated what a moving poster is, and how people such as marketers and designers can benefit from this new trend. The moving poster is a brainchild of Felix Pfaellie, who is an acclaimed Swiss designer. At the time of creation, there were not enough ideas and examples to warrant such an exhibition.
Disney's Into The Woods - Courtesy of Vanityfair.com
Fast forward a few years later and Josh Schaub, also a designer, decided to continue the idea. He worked with Erich Brechbuhl in order to bring their designers to diverse locations such as Finland and South Korea all the way to the Swiss festival. Around the world, it seems like the moving poster movement is in full swing.
To start researching the exhibition, Schaub searched around the internet for different moving posters and collected a huge database in order to start his work. For the exhibition to be logical, he had to narrow down and just set two initial criterias: the posters need to fit a standard portrait format and it needs to have a single idea to communicate. He then looked for posters that used different types of animation so that they can enhance their message, after all the main purpose of a poster is to gain attention right? As Brechbuhl would say: A poster is a poster but the animation acts like a fifth color or a special type of printing.
Josh Schaub + Erich Brechbuhl, Welcome to Lucerne
So, what's next?
With a huge collection of moving posters, people might start to ask what's next. Well the answer is pretty clear. The future for animated posters will really depend on the advancement of technology. Technology is now evolving at a very fast rate and as the posters begin to respond to their given environment, the designers will be expected to create new ideas that will integrate information gathered from different sources, such as cameras and audio devices.
Advertising firms are also employing these technologies big, and these implementations will become more common in the years to come. One benefit that designers can really look forward to is that it will be a less lonely future and moving posters will need collaboration. One designer alone cannot work with moving posters so working it teams will be more common.
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