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Optimize Your Website for Lead Generation

[fa icon="calendar"] August 22, 2016 / by Daniela Belevan

Daniela Belevan


Optimize Your Website for Lead Generation

 

Generating leads means that you will need to optimize your website for lead generation. But in order to do so, it is no walk in the park. Unfortunately, optimizing your website clearly does not mean that it will just take a few clicks and you're  good to go. Instead, you will need to make a more strategic approach so that you can ensure that you can generate as many leads as possible. There are tons of ways that you can optimize your website for lead generation and you might be surprised that some of these actually work.


 

Getting Started

There are a lot of free tools that can help you get started with lead generation but before you get started, you need to gain the basic understanding first of how lead generation really works. Lead generation usually starts when a person clicks on a CTA on your website or blog. The CTA will then lead them to a landing page where there will be a form that will collect information from the user. Once that person fills out and submits the form, they will then be thanked for the information that they have provided. 

 

Current Sate of Lead Generation

First of all, it is important that you always benchmark the current state of the lead generation so before you begin, you will have an idea of what area you find success in and where are those that you most likely will need improvement. A great way to do achieve this is by downloading tools on the internet which can evaluate your lead generation sources and provide you with valuable feedback on how you can improve your content. You can also compare landing pages that are having success and those that are not very successful. 

 

LEARN MORE: Tweaks to Help You Generate More Leads


Optimize Each Step

Relevance is always the key in lead generation. Make sure that the offers are related to the pages your visitors are on so that you can take advantage of their interest in a particular subject. As soon as a user lands on your site, you can start observing their conversion path. This usually involves the time when the visitor first lands on your site, to filling out the form, and finally becoming a lead. However, not all cases will end this way. Sometimes, you will need to optimize conversion paths. In order to do this, you will need to run tests on the landing page and make sure that you also test the three main factors of lead generation, which are the CTA, landing pages and thank you pages. You can also send a bonus kickback email as well where you thank the visitor via email.



Nurture Leads

Always remember that leads will not always end up as a potential customer. Lead nurturing involves you sending follow up emails that have content that is relevant to their interests. As you start to nurture them, you can learn more about their needs, turning them into a potential customer. Make sure the emails that you send includes great content, guides as well as straight to the point. 


 

 

Did you know that Facebook is a perfect social media platform to generate more leads?

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Topics: Web Design, lead generation

Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.

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