All About Search Optimizing for Banking Websites

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All About Search Optimizing for Banking Websites

 

Search engine optimization, or SEO, is a good way for you to increase the traffic that is coming in to your website. You might have noticed that the number of people visiting your website has been decreasing lately. Or maybe you have just launched your site and are looking to get a lot of visitors. Here is all about search optimizing for banking websites, and some questions that you may be asking yourself. 


 

Is your website time focusing on the right direction?

You may have just opened your business and you hired a talented team to build your website. But the question is, do they have the right focus? Features, design, rates and location database are all necessary ingredients you need to start a new website. Making sure that your team is aware of today's best ways to rank higher on SEO, to be able to provide your website with a good head start.

 

Website Address?

Does your company have a lot of names? Most companies only use one domain. In order for you to get noticed, it might be best to optimize and make use of multiple domains leading people to the same landing page. Search engines always provide people who search for a particular keyword a diverse search results page. Also, it might be best that you make full use of a secure site by using the https// format for your websites.

 

Is your website mobile friendly?

Nowdays, most people use their mobile devices to access a website. That is why Google tends to increase importance when it comes to mobile compatibility of websites. By utilizing a mobile friendly website, you can make sure that your site can be viewed by mobile users. It might also be best to hire a specific team to build a mobile friendly site for your business.

 

Learn More: Why Should Your Website Be Responsive?

 

Are your customers being directed to the correct page?

Optimizing your website is important in order for your visitors to be directed to the correct page. For example, if your customer wants to apply for a loan or open an account, then the option should always be there. It's essential that you include the most important pages to have on your website. Make sure that there is a concise path for all of the clicks so that your visitors can complete their activities and not have to be misdirected anywhere on your website. Misdirection and complicated websites can lead to your visitors getting service from your competitors.

 

Are you using social media marketing?

Just because you have a website does not mean you will be flooded by visitors. There are other things that you need to do in order to reach the desired number of visitors to your website. One of the best practices is using social media as a front for your website. Posting links of your website to various social media websites can increase the number of traffic everyday and making use of catchy posts and videos can also direct more visitors to your website. You can also assign a specific team to do all of the social media marketing for even better effectiveness.

 

RELATED: Secrets to a Bank's Social Media Success

 


 

Social media is important, but managing it can be stressful. That's why we have put together a FREE social media editorial calendar. 

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Fabrizio Colombi

Written by Fabrizio Colombi

Fabrizio is director of business development at Decographic. He's been with our team since 2008.

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