Secrets to a Bank’s Social Media Success

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Secrets to a Bank’s  Social Media Success

Yes, even banks need to be present on social media and succeed with their digital marketing campaigns. Nowadays, it's likely that you will find new clients online. In other words, regardless of age, sex, or social status, most poeple are connected online, and financial institutions need to be able to keep up.  At this age where everyone is in a hurry or too busy to visit their nearest bank, peple rather login through their phones or laptops to access their bank accounts. It's obvious that managers or even owners of financial institutions need to focus on their brand and online presence. Without any delays, as you read on, you will find out the secrets to a bank’s social media success.

 

RELATED: Tips on Social Media for Community Banks


 

The Difference between ‘Always On’ and ‘Real Time’

If you happen to have a LinkedIn account, (which you're supposed to have) you should be able to understand the difference between these two terms. So, what’s the difference?

Whenever you say, ‘Always On’ , this simply means that there are instances where you are needed by your clients. At this point, you can keep them updated of the events.

 

Content Fuels the Sales Funnel

LinkedIn has provided these three different types of the content message. Keep in mind that each stage is suited to fit in to each specific stage in your buying journey.

 

RELATED: How to Strategize Inbound Marketing Into Your Business

 

Stage 1: Reach

Speaking  of content marketing strategy, this is the phase where you can easily put up most of the blog posts, online videos, eBooks, and white papers. As a matter of fact, you can even reuse a successful piece that you have previously published, but remember that you have to keep it always fresh and not canned.

 

Stage 2: Nurture

In case you are wondering where you can put the brand campaigns, offers, corporate campaigns, and other brand focused content, this is the phase you have been looking for. And since nurture is the key, you have to learn how to position for success. All you need is to think less on the marketing, and more on the value.

 

RELATED: How to Make Your Audience Read Your Blogs

 

Stage 3: Acquire

If you put yourself in your customer’s shoes, you will learn that you need to gain your client’s trust. Their reviews and suggestions are considered as your lifeblood in creating more valuable and effective content marketing. Brand stories, reviews, and other similar pieces should be your motivation in creating excellent content.

 

How Do You Build Your Strategy?

  1. Listen. You have to learn how to listen to your customers’ reviews, recommendations, and even complaints. Otherwise, you will never know in which area you need to improve on. Before you create great content, find out what your audience needs and learn how to meet them half way.

  2. Educate and Inspire. These two go together. Educating your customers is your ultimate goal so they too can be successful. Inspire your clients on how they can gain financial independence.

 Keep in mind that anyone can be your potential customer so, make your content explode in social media.



 

How often should you post on social media? We know social media managing can get overwhelming, so we put toegether this FREE social media editorial calendar to help you keep track.

 

how often should you post on social media

Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.

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