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Does Your Community Bank Need Rebranding?

[fa icon="calendar'] July 12, 2016 / by Fabrizio Colombi posted in community bank marketing, Rebranding, community banks

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Rebranding. This word might haunt you, especially if things are not going your way and you want to "restart" your business. If you are asking yourself whether you want to rebrand or not, the answer is that “it depends". Unfortunately, rebranding is a term that is open to a lot of interpretations. Some business owners might use the term as a synonym for a new marketing campaign by using a new slogan or catchphrase. For some, it can have a deeper meaning and it will impact their organization and departments.

So you might be asking yourself, does your community bank need rebranding? Here are some tips that you might want to consider.

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How to Improve Customer Experience in Community Banks

[fa icon="calendar'] July 8, 2016 / by Fabrizio Colombi posted in community bank marketing, community banks

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Nowadays, most customer interactions occur online, especially for financial services and banks.

Online interactions are a good way for you to reach out more to your consumers and offer convenient transactions, without the customer having to go to one of your branches to get service. There are a lot of resources that are being used for online transactions such as websites, mobile apps, email and social media. Most customers that are loyal to one brand tend to stick with them because of the ease of access through online services because transactions can go smoothly and issues can be solved right away.

But there are some tiny things that you might be doing wrong sometimes, especially if you notice that there is a decline in your customer base. Here are some tips on how to improve customer experience in community banks.

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How do You Build a Banking Website for Millennials and Baby Boomers?

[fa icon="calendar'] June 24, 2016 / by Fabrizio Colombi posted in Web Design, community bank marketing, community banks

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When you're building a banking website, you don't necessarily target a specific age group, but you do have to make sure that your site can be used by people from different ages. For years, banking institutes have been creating websites that are not really user-friendly for seniors and are more targeted to millennials. Bankers have been creating barriers that prevent seniors from accessing bank services in their mobile devices like laptops or mobile phones. Seniors and people who are over 65 years old find banking websites hard to navigate. If they want to get service, they find it hard to do so and have to either rely to a younger person in the household to assist them or they have to call customer service to ask for additional help. Seniors tend to be overlooked by a lot of website developers over the tech-savvy millennials. So, how do you build a banking website for millennials and baby boomers?

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All About Search Optimizing for Banking Websites

[fa icon="calendar'] June 16, 2016 / by Fabrizio Colombi posted in Web Design, SEO, community bank marketing, community banks

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Search engine optimization, or SEO, is a good way for you to increase the traffic that is coming in to your website. You might have noticed that the number of people visiting your website has been decreasing lately. Or maybe you have just launched your site and are looking to get a lot of visitors. Here is all about search optimizing for banking websites, and some questions that you may be asking yourself. 

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Video Banking is Gaining Popularity Overseas

[fa icon="calendar'] June 13, 2016 / by Fabrizio Colombi posted in video marketing, community bank marketing, visual marketing, community banks

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Video banking, have you heard of this term? This type of engagement is very useful, especially to emerging banking entrepreneurs. Whether it is just a small community bank or a large one, this can really improve customer experience and can gain new clients, as well as keep current ones as well. Video banking is gaining popularity overseas. But, what is it? Video banking is a real time conversation and transactions that includes video and audio between two people, the bank employee and the customer or the client. This type of approach is popular nowadays in countries outside of the United States. The big question right now is, will the U.S. follow in the footsteps of overseas banks and use this concept?

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