Rebranding. This word might haunt you, especially if things are not going your way and you want to "restart" your business. If you are asking yourself whether you want to rebrand or not, the answer is that “it depends". Unfortunately, rebranding is a term that is open to a lot of interpretations. Some business owners might use the term as a synonym for a new marketing campaign by using a new slogan or catchphrase. For some, it can have a deeper meaning and it will impact their organization and departments.
So you might be asking yourself, does your community bank need rebranding? Here are some tips that you might want to consider.