The Importance of Product Videos for Ecommerce

Web Design video marketing

The Importance of Product Videos for Ecommerce


If you think creating videos that can hit your target market is easy, think again. Some businesses take the risk and use stock photos and decent graphics to product a video, just to keep up in the industry. Meanwhile, there are those who don't want to risk it, and hire a professional to produce their video. However, if you are running an online business, read below to learn the importance of product videos for ecommerce websites.


The moment you product a video, consider it an investment. It may require more money, but you have to realize the worth of making a video and the impact it provides to your customers and prospects. You will be surprised on the results a single video can bring to your online business.


RELATED: The Value of Video Content Creation

The internet is so huge, that when your customers or prospects begins to search for products, chances are your product video will not be seen. Google also states that video campaigns will most likely be grouped just like any other advertisement through Adwords. This means that videos will be even more likely to appear in Google searches.



Did you know that 73% of visitors who view product videos will buy it? It is a no-brainer. If you create videos for your audience, chances are they will hit that add to cart button and purchase it. The most important thing to consider, however, is that your videos command attention so that they can prompt more purchases. That is really the most important statistic that you will need.


LEARN MORE: Tips to Make the Best Marketing Video



Ever wonder why people are not so attracted to brochures anymore? That is because 71% of customers think that videos explain the product better than any other marketing tool. When customers feel that a certain product is understandable, then they will most likely buy that product. Videos clear up a lot of confusion and that is why your product video should be very clear and understandable. 



At the end of the day, it all comes down to trust. If you have experience as an unsatisfied customer, you know that you want to select the best brand possible so that you will not make the same mistake twice. 58% of buyers think that companies with product videos can be trusted. Like stated above, videos explain the product better, and who would you trust if you were a shopper? A company that promises quality products with a brochure? Or those that offer their products using video that explains how the product works and shows demonstrations on how they are used? Once again, product videos builds trust, and more than 50% think this way.



If you buy something on the internet and have it shipped to your home, sometimes the product that you saw on the internet  is not what you thought it would be. 57% say that they are less surprised by the products with video. Buyers who see videos can better understand what they are about to purchase than those who buy something and only saw images. Always remember that a satisfied customer is not surprised by their purchase and might reward you with a promoter or a brand warrior.



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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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