In digital marketing, LinkedIn stands out as a powerhouse platform for professionals and businesses alike. It serves as a fertile ground for sharing insights, networking, and establishing thought leadership within various industries. Among the multitude of strategies employed by businesses to boost engagement on LinkedIn, one tactic consistently stands out: employee shares of blog posts.
At Decographic, we've looked into the metrics and compelling statistics that underscore the undeniable impact of employee shares versus company posts on LinkedIn. The results are clear: when an employee shares a blog post on their personal LinkedIn profile, the engagement levels skyrocket compared to posts made solely from the company account.
Let's dive into the research:
Increased Reach and Visibility: According to LinkedIn data, posts shared by employees have the potential to reach an audience that is ten times larger than posts shared through official company channels. This expanded reach is attributed to the personal networks and connections that employees have cultivated over time.
Higher Engagement Rates: Our analysis reveals that employee-shared blog posts consistently garner higher engagement rates in the form of likes, comments, and shares compared to posts shared by the company page. This heightened engagement reflects the trust and credibility that individuals command within their professional networks.
Enhanced Authenticity and Trust: Audiences on LinkedIn are more inclined to engage with content that emanates from individuals rather than corporate entities. Employee shares humanize the brand, lending authenticity and fostering trust among followers and connections.
Amplified Thought Leadership: By empowering employees to share blog posts, companies position their team members as industry leaders and subject matter experts. This amplification of expertise not only benefits the individual but also elevates the brand's authority within its niche.
Social Proof and Validation: When employees actively participate in sharing company content, it serves as a powerful form of social proof and validation. It reinforces the narrative that the organization is comprised of passionate and knowledgeable individuals who believe in the value of the content they produce.
So, what drives this phenomenon of heightened engagement when employees share blog posts on LinkedIn? It boils down to the human connection that personalizes content and resonates with audiences on a deeper level. Employees are not just representatives of the company; they are ambassadors who embody its values, vision, and expertise.
At our Miami digital marketing agency, we recognize the pivotal role that employee advocacy plays in amplifying brand messaging and driving meaningful engagement on LinkedIn. Through targeted strategies and training programs, we empower companies to harness the potential of their most valuable asset—their people.
In conclusion, the statistics speak for themselves: employee shares of blog posts on LinkedIn yield unparalleled results in terms of reach, engagement, and brand advocacy. By fostering a culture of employee empowerment and advocacy, businesses can unlock new avenues for growth, visibility, and influence in the digital landscape.
Ready to elevate your brand's presence on LinkedIn? Get in touch with our team of experts at Decographic, and let's embark on a journey to harness the power of employee advocacy together.