As we all know, YouTube is the second-largest search engine in the world. Its search volume is larger than that of Bing, Yahoo, AOL, and Ask.com combined. This means that video statistics are trending higher than ever.
Businesses in every industry should use video to tell their story in compelling and engaging ways. There are a lot of ways for you to use videos for your business, starting with getting yourself familiar with video marketing statistics to get ideas for your own campaign.
Since having videos on your website has become an essential marketing tool, it should be visually good, engaging, and it should create a lasting impression on your audience.
Stat # 1: Video are predicted to be the leading source of web content by 2022, with 82.5% of all web traffic. Additionally, 86% of businesses use video as a marketing tool.
Social media was able to help brands connect directly with their audience. Instead of relying on their advertisements, businesses can now post short videos that show customers what their business is all about.
Stat # 2: The number of businesses using video as a marketing tool has increased by 41% since 2016.
This means that as technology advances, so does our way of interacting with brands and products. It is no wonder why businesses are turning to video more often than ever before. By using video, they have increased traffic to their website (86%), helped generate leads (84%), and directly helped increase sales (78%).
Stat # 3: According to a recent survey, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. And in recent surveys, 69% of people said they would prefer to watch a short video on products or services if they want to learn about it.
Video marketing is one of the most effective forms of digital marketing strategy as it can increase brand awareness and drive sales. With the right approach and a little effort, creating a video will allow perfect your lead generation and brand awareness.
Stat # 4: YouTube has over 2 billion monthly logged-in users with 500+ hours of content uploaded every minute. A new study shows that 89% of video marketers are planning to use YouTube in their 2021 video marketing strategy. 62% of YouTube users in the US access the video platform daily and 68% of users watched YouTube help make a purchase decision.
As the second-largest search engine after Google, it is the best platform. If you have a small business or are just getting started with an online marketing strategy, YouTube can be an invaluable tool for reaching the target audience.
Stat # 5: Facebook is the largest social networking service based on its number of active users and global reach rate. This is why 70% of video marketers plan to include Facebook in their 2021 video marketing strategy.
Video marketing is powerful as it is but if combined with Facebook, it can do wonders. Facebook is the largest social network in the world, and it has become the most popular avenue for sharing video content. Marketers should take advantage of this.
