The Importance of Video in 2017

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The Importance of Video in 2017


Marketers have realized how important videos are for their business. It's no longer a secret that video content has been greatly used as a popular strategy. Read more to learn about the importance of video in 2017



Research has proven how effective videos are for businesses to grow. Consumers prefer to watch videos rather than reading a page full of text. Videos combined with a good agency providing SEO services can take your brand or company to the new heights. 


1. Videos help achieve goals

You have to keep in mind that the reason consumers or prospects prefer to watch videos is because it helps them understand better, instead of reading long boring pages full of text. If they understand what you have to offer them, or if they understand your product and what it does, then you will most likely gain them as a customer. 


LEARN MORE: Check out Decographic New 2017 Company Video


2. Video continues to be popular to consumers

You may have noticed how customers are reacting whenever you take advantage of videos. You will no longer worry on how to respond to negative comments because videos have become popular in the market. In fact, business owners can testify to the responses they have received the moment they release a video. It is just as hitting on the target market. 


RELATED: The Value of Video Content Creation


3. Video opportunities continue to sprout

Marketers are continuously adapting to this new strategy. They have realized the opportunities that videos can provide. Today, bigger companies are intererested in ways to reveal and convey your message to the public through videos. Facebook Live and Instagram have been on top of the list where both customers and prospects enjoy.


Although business owners have been taking advantage of videos a few years ago, this 2017, allow your videos to take care of your business and your customers. 



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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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