In 2017, businesses said their two top priorities were building brand awareness (48.4%) and driving sales (51.3%). And since then, these tasks have remained top priorities among businesses. Fortunately, there is one easy way to meet both of these goals: create good content. When companies work with a digital marketing agency, content creation is going to be a heavy focus. But why is this? Let's take a look at a few reasons why content creation is so important.
Placement of keywords: A major part of search engine optimization (SEO) is utilizing keywords. This is in hopes that when someone types a word or a phrase into a search engine, your page will show up in the search results because it contains that keyword. And you can't have keywords without content -- so while creating relevant content is important, it's also important to include keywords and links that will help your content be seen.
Attracting attention from consumers: If a consumer finds your website but there isn't any content for them, they're probably going to move on. Whether it's a landing page or a blog, consumers want to visit sites that have current, relevant content for them to read. This content can answer common questions, talk about certain products or services, or even cover industry news. Working with a digital marketing agency will help businesses create content viewers are actually going to want to read. And in doing this, they'll be more likely to make a purchase or connection to the business.
Ability to get high-quality backlinks: If you're looking to get backlinks, which is when other sites link to yours, you need good content. After all, why would someone want to link to your site if you have non-existent or poor content? Backlinks are important to bring more awareness to your brand, especially if you get links from well-known and reputable sites. Additionally, Google sees backlinks as validation and can use them to rank your pages, possibly increasing your spot on search engine result pages.
As you can see, there are several reasons why marketing consulting firms focus on content. With great content, you can attract consumers and improve the visibility of your site.