People who blog for a living often get comments like “that job is easy peasy” or that “it’s not even a real job”. What most of these people don't know is that blogging is in fact a complex task and requires constant training and experience to come up with fresh and original ideas, while also making sure you're writing content that will make your audience want to read your blogs. It is a basic tool used in content marketing and should never be underestimated.
Most of those who are just apprentices to the blogging industry usually make simple but significant errors. Errors that could be small but cause damage to the overall view of the client’sprofile. In order to avoid these common content boo-boos, here’s a list of the top 4 blogging mistakes to avoid making.
Mistake 1: Randomly picked ideas.
While most writers would agree that bright ideas usually catch us in the most unexpected time and venue, bloggers must not always rely on these ideas that hit them randomly. Ideas that are incorporated in blogs for a specific client should be tailored according to their needs and must effectively transmit the message that they want to convey. This is why it is extremely important that you define your target audience so that your readers love your content.
LEARN MORE: How to Write a Blog that Ranks High on Google
Mistake 2: Avoiding the bigger picture.
Your customers are investing in your blogging skill for a reason, which is to grow their business and catch up with the digital marketing trends which focuses more on content strategy. With this being said, as a company blogger, you must learn how to visualize the company’s larger goals, goals which aim primarily for business growth. Gather up with your team and discuss the bigger picture that the company is looking at so as to give you a clearer idea of the concepts that you should put more of your energy in. Once you are aware of these bigger goals, focus your ideas on them and highlight them in the next few blogs that you will be creating. This will keep you aligned with the company’s goals and will allow more synchronization in your working relationship with them.
Mistake 3: You’re writing voice is too formal.
Most bloggers have gained much of their writing experience on academic writing and research. As much as this is very helpful especially in honing one’s grammar and organizational skills, it also leads to a blogger writing too stiffly. Have you ever wondered why people are not reading your blogs? Consider your writing tone and style. A blog is very much different from the college papers that we've written in the past. A blog needs to be enjoyable to keep the reader engaged and interested. When blogging, remember to be more interactive, fun and engaging.
Mistake 4: Focusing on a wide range of topics
For beginners, they unconsciously fall into the trap of writing articles with broad topics. Although this is acceptable, it will not be able to reach the specific market that your client is trying to reach out to. The problem with writing about broad topics is that there are too much details hanging around which makes reading for your potential clients to be more tedious. Specific topics automatically hits the nail on the head and is more likely to generate more leads and actual customers.
There you go guys! If you find yourself committing one of these blogging blunders, the good news is that it is never too late to try again. Keep writing and work your way through the blogging industry. Good luck!
