Google Ads, Facebook Ads, or Bing Ads: Which is Best for Your Business?

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Every business should understand the importance of choosing the right marketing platform. The three largest and most popular marketing platforms can be a good starting point. It is easy to get confused with all the available information, therefore, you need a compact rundown so you can easily identify your needs.



When it comes to online advertising, there are three big players: Google Ads, Facebook Ads, and Bing Ads. All three of these platforms can be effective for promoting your business, but they each have their own strengths and weaknesses. In this article, we'll compare and contrast these three platforms so you can decide which one is right for your business.

Google Ads is the largest and most popular PPC platform. It allows you to place ads on and millions of other websites across the web. Google Ads is a great choice if you're looking to reach a large audience with your message. However, it can be expensive, and the competition on Google is extremely fierce.


PPC Marketing

Before diving into the different platforms available, you need to understand what PPC, or pay-per-click marketing is. This means creating ads that appear on a network, and paying for every click on the ad, whether people end up buying your product or not. In PPC marketing, you have to consider two things: One, a lot of clicks can and often do lead to nothing; two, a $3 click can turn into a $200 profit if a prospective customer buys your product as a result of your ad.

To be successful in PPC marketing, you need to create ads that are relevant to your target audience and that drive conversion. You also need to carefully track your results so you can optimize your campaigns for maximum ROI.

This simply means that you should find out which clicks go into the air and which ones lead to a conversion.

In order to do this, you need to know your options.


Google Ads

Google Ads has become indispensable in the modern marketing world. Google’s marketing platform has grown into a complex and very analytical marketing solution that offers modern marketers almost everything they want. It is based on a so-called “quality score” that measures the quality of your ad, and many other things as well. This quality score is important because Google Ads requires you to bid on the keywords you want to use. Your ads will then be displayed for different keywords in different timeframes. You need to have a good quality score and a bid as it defines the success of your campaign.

If you're considering Google Ads, there are a few things you should keep in mind. First, your ad may not appear on itself; it could appear on any website in the Google network. Second, you're competing with other businesses for ad space, so it's important to create a compelling ad that will grab attention. Finally, Google Ads can be expensive; you'll need to carefully consider your budget and your goals before investing in this platform.


Facebook Ads

It is already hard to imagine a digital world without this tech giant. From an entrepreneurial perspective, you should not only use Facebook for your social media strategy but also paid ads there.

Since Facebook bought the social network Instagram and the messaging service WhatsApp in 2012 and 2014, this means you can now use Facebook, Instagram and WhatsApp.

Facebook Ads are a different animal altogether. It allows you to place ads on Facebook, Instagram, and Messenger. Facebook has over 2 billion active users, so it's a great way to reach a large audience with your message. However, Facebook Ads can be expensive, and the competition is becoming increasingly fierce as more businesses discover the power of this platform.

Facebook Ads is a very effective tool if used correctly. You can laser-target your audience so that your ad is only seen by people who are likely to be interested in what you're selling. This ensures that you're not wasting your money on ads that no one will ever see.

Another advantage of Facebook Ads is that you can track your results very closely. Facebook provides a wealth of data that you can use to optimize your campaigns for maximum ROI.


Bing Ads

Bing is known as a search engine from Microsoft. It was launched in 2009 and it is now the successor to Microsoft’s many attempts to offer a competitive search engine. Bing has grown into a serious search engine, with about 6 billion searches per month. Although this may seem like a small number compared to Google, it has high hopes of growing a little more. This is because Bing has been able to continuously expand its market share due to the flowing integration into several Windows 10 products and cooperation with Apple, Amazon, and Yahoo. Last 2018, Bing became the third largest search engine, behind Google and Baidu.

The third big player in the PPC world is Bing Ads. Bing Ads allows you to place ads on Bing, Yahoo, and Microsoft sites. Bing has a smaller search market share than Google, but it's still a significant portion of the overall market. And, because Bing is less competitive than Google, it can be a great way to get your ads in front of potential customers at a lower cost.

Like Google and Facebook, Bing provides detailed data that you can use to track your results and optimize your campaigns.


So, which platform should you choose?

The answer, as always, is it depends. It depends on your business goals, your budget, and your target audience. Each platform has its own strengths and weaknesses, so you'll need to carefully consider all of these factors before making a decision.

If you're looking for the largest possible audience, then Google Ads is the way to go. However, if you're on a tight budget, Facebook Ads may be a better option. And if you're targeting a specific audience, such as people who use Bing

By learning the basics of the different marketing platforms, we hope you will be able to identify the best one for your business. And after you have identified the right platforms, you can now go ahead and prepare for your marketing ads. If you're looking to learn more about the benefits of Google, Facebook and Bing Ads, contact a Miami marketing agency like Decographic that could help you conceptualize your ads for your audience.


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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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