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Creating and Implementing a Successful Lead Generation Strategy

[fa icon="calendar"] October 8, 2018 / by Daniela Belevan

Daniela Belevan

2 minute read

 

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We are at a time to be alive! Online marketing is so dense and diverse that it has become a huge challenge to earn your audiences’ attention. The fact is that your inbound marketing depends in the attention from them. This means you should be considering revolutionizing your lead generation strategies across your industry to help boost and meet the needs of your target inbound market. We all know the first step to improving your inbound market strategy is by creating great content, but the second factor is where most don’t really give enough emphasis to and that is converting visitors into leads. This is easier said than done, though, as this may be a daunting task for some.

 

 

 

 

You should know first what to prioritize when taking strategy for your inbound marketing. One time, a professor made an analogy about prioritization. He challenged his class on how rocks, beads, sand and water can fit neatly into one jar. Each of those objects represents a factor that needs prioritizing. The fact is that most people would consider their audience to be the rocks. But this time, consider your audience as the water to be used to finally fill the jar after everything else was compacted into it. This means that your content is the “rocks”. This is an undisputed fact that appealing content does play a huge role in inbound marketing. This doesn’t mean you should count out the beads or what it represents as generating leads. This is what you should also give emphasis on.

Magnet

In all the inbound marketing we do, our goal is to connect with our customers as much as we can, but there will always be a challenge in that. There will often be that gap between the lead generation and the web traffic we try to create and results mostly to one-time visitors. This poses a difficulty in trying to capture their information when you have no guarantee that they will come back. This is where lead magnets come in and help bridge that gap. These are tools that provide great value for your visitors in exchange for their contact information. These can come in forms of e-mail opt-ins, subscriptions, free trials and even social media follows. Your aim here is to create for a way to follow-up on your visitors.

Capture

We live in an era of quick and easy access for any information, and we cannot deny the fact that around half of web traffic will just be a one time thing. If you want to generate more leads, the most effective capture tool here is a client’s e-mail, but most people aren’t really that willing to give that up. The fact that even sign-up buttons have become a negative stigma of being future spam alerts. This is why inbound marketers are now challenged to be more creative in getting that info. It has become a daunting task to appeal to your audience. It may be time to consider a more mutually-beneficial opt-in method to acquire the needed information by possibly even using lead magnets.

Scoring

Not a lot of inbound marketing strategies have considered this but tracking leads and scoring them can be beneficial for both consumer and business owners. It helps you prioritize which leads are effective over the others, according to the level of engagement with your inbound marketing content. It can even help you figure out who is ready and willing to buy. It helps define and quantify audience interactions by assigning points of engagement distributed according to your discretion. It provides your company with accurate feedback on how effective your leads really are. The fact is that it can potentially boost your inbound marketing by saving a lot money, time and even resources.

 

 


 

 

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Topics: inbound marketing, lead generation

Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.

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