What is a Bounce Rate in Web Analytics?

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What's the first thing that comes to mind when you hear the word ‘bounce’? Maybe you think about a ball bouncing which may sound fun. But what is a bounce rate in web analytics? When it comes to web analytics, a bounce rate is when a potential customer visits your website and leaves right away.



In other words, they 'bounce' off your website, either because they didn't find what they were looking for or they didn't feel comfortable navigation on your site. This why it's important to know how to make your users stay in your website and focus on the conversion. Read on and learn how to make this happen. 


Below are three ways to stop people from bouncing off your website:


1. Mobile-friendly website

Keep in mind that people of all ages in this generation cannot live without their phones. Most people own a cellphone, tablet, or any other gadget which they take wherever they go. This only means that your website has to be mobile-friendly so users and other potential customer can stay on your site. It's important to allow your clients to be able to feel comfortable while they're browsing on your site, checking out the products or services you offer.


2. Keywords also matters 

Keep in mind that even if your website is visually attractive and you have quality content, you still have to optimize your keywords. Otherwise, Google and other search engines will not be able to determine whether or not your website is reliable.


3. Avoid Disruptions

If you're not converting your website visitors, then there may be something wrong. Never distract your visitors and users with full page pop-ups, this applies to all kinds of platforms. If your website has a subscription form that pops up so a potential customer can fill it out, make sure it only comes up when they're about to exit the website, and make sure it's small or on the side. It may keep your conversion rate up but it may become annoying to your client to always have to deal with full page pop-ups. Remember to optimize your website for lead generation, and to do so you have to ensure that a user or prospect will stay on your website. 


Having determined these top 3 ways, your website will now be able to gain the audience’s trust. Having a mobile-friendly site, no distractions such as full page pop-ups, and optimizing your keywords will help your website gain recognition on the world wide web and avoid your users from 'bouncing' out. 



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Daniela Belevan

Written by Daniela Belevan

Daniela Belevan is the Marketing Director at DecoGraphic, managing and implementing inbound marketing strategies. When she’s not at Deco uploading blogs or optimizing client’s websites, you can find her lifting (or attempting to lift) heavy at CrossFit.


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