As a marketer, you should remember that not all marketing efforts are high impact and not all marketing campaigns are successful. There are blog posts that have resulted in 25 views with 0 leads, or Facebook campaigns that have totally flopped, having a lower ROI than expected. That is why creating a high impact marketing strategy should be any marketer’s goal.
But before diving into the different ways you can create a high impact marketing, let us define what it is.
What is high impact marketing?
High impact marketing is any marketing effort that can create significant impact on the business. It can range depending on your business goals and industry and it should not necessarily correlate with the amount of money you spend.
There are a lot of available high impact marketing ideas that you can find online. What you need to know is how to maximize these efforts for you to reap the benefits in 2021.
- Ensure to target the right audience.
Before creating your marketing efforts, it is important to do your research and make sure you are targeting the right audience for your products. You need to be able to correlate them as well to your goals. For example, you are putting together an online event for entrepreneurs. What you need to do is to target a wide audience by identifying any social media users who are interested in this topic. Because your goal is to get as many attendees as possible, you do not need to get too hyper-targeted.
- Create a strong partnership program.
By creating a partnership program or co-marketing campaign, you are reaching new audiences while demonstrating expertise in your industry,
Try to set up an event that is truly impactful for you and your business partner, like hosting and creating a webinar that showcases your products and allow them to introduce it to their network to increase brand exposure, and they do the same for them as well.
This partnership program can be incredibly cost-effective because you will be dividing the number of resources by half.
- Publish on various social channels.
Nowadays, social media and content marketing are effective ways to achieve any of your marketing goals. However, your social media strategy should be comprehensive and as high impact as possible. Make sure you are using the most appropriate platform to reach the right audiences. There are many social media platforms available, but you should pick one or two and focus your efforts on those platforms. Conduct research to find where your target audience spends the most time and go from there.
- Maximize referrals.
Take advantage of your loyal customers. Create a referral program where customers earn a discount for recommending new customers. You can also encourage your current social media followers to refer new followers to your social pages. You can give out incentives for successful referrals.
- Optimize for SEO.
It is critical that you optimize your website, blog posts, and even social media pages for SEO. Your blog posts will be high impact if they appear at the top of the search results page. SEO is one of the best opportunities you can use when it comes to creating content that will have a long-term impact in the future.