--- title: 5 Social Media Mistakes To Avoid This Year description: Business owners should know these common social media mistakes so they can build the business they deserve, serve more people, and bring more value. image: https://blog.decographic.net/hubfs/Screen%20Shot%202021-01-20%20at%201.13.01%20PM.png --- [![25 anniversary decographic 1](https://blog.decographic.net/hs-fs/hubfs/25%20anniversary%20decographic%201.png?width=2114&height=661&name=25%20anniversary%20decographic%201.png "25 anniversary decographic 1")](https://decographic.net) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) - OUR SERVICES Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [OUR SERVICES](https://decographic.net/expertise) Show submenu for OUR SERVICES - [Digital Marketing](https://decographic.net/digital-marketing) - [Graphic Design](https://decographic.net/graphic-design) - [Web Design](https://decographic.net/web-design) - [Photography](https://decographic.net/photography) - [Video Production](https://decographic.net/video-production) - [WORK](https://decographic.net/showcase) - INDUSTRIES Show submenu for INDUSTRIES - [Healthcare](https://decographic.net/medical-dental) - [Manufacturing](https://decographic.net/industrial-manufacturing) - [Real Estate](https://decographic.net/real-estate) - [Travel & Hospitality](https://decographic.net/travel-hospitality) - CASE STUDIES Show submenu for CASE STUDIES - [KOMORI USA](https://decographic.net/komori-case-study) - [MBO AMERICA](https://decographic.net/mbo-case-study) - [SOUTHEAST COMPUTER SOLUTIONS](https://decographic.net/case-study-southeast) - [ABOUT](https://decographic.net/about-us) - [CLIENTS](https://decographic.net/customer-testimonials) - [BLOG](https://blog.decographic.net) - [CONTACT](https://decographic.net/contact) ###### PHONE [+1-305-594-9166](https://decographic.net/contact) [Let’s Chat](https://decographic.net/contact) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) [Business](https://blog.decographic.net/topic/business) [social media](https://blog.decographic.net/topic/social-media) [social media marketing](https://blog.decographic.net/topic/social-media-marketing) # 5 Social Media Mistakes To Avoid This Year [![](https://app.hubspot.com/settings/avatar/7fe3a11844f1ed8db33ba2b644a88694)](https://blog.decographic.net/author/daniela-belevan) [Daniela Belevan](https://blog.decographic.net/author/daniela-belevan) January 20, 2021   Social media can be an effective marketing tool when used effectively. It was criticized not so long ago that social media would just be a fad. This may not be the case today, but there is still a lot of misinformation about social media that needs to be addressed.       Marketers and business owners should look into these [common social media mistakes](https://blog.decographic.net/social-media-marketing-mistakes-avoid-2020) so you can build the business you deserve, serve more people, and bring more value. By knowing these mistakes, you will be able to counteract the negative and maximize positive results.     1. **Inconsistent posting activity** Marketers may start off super-motivated in building their social media presence, but that motivation usually runs off quickly. This may seem to be a typical thing for entrepreneurs simply because they get incredibly busy dealing with the other aspects of their business that they tend to push this aside from their to-do list. However, you need to be able to get into a routine when it comes to your social media efforts as it can exponentially increase your results without an exponential increase in work. You need to dedicate a necessary amount of time for you to brainstorm and create [content strategies](https://blog.decographic.net/why-you-need-content-strategy) and engage with followers. Most importantly, having a consistent [social media presence](https://blog.decographic.net/3-strategies-to-help-boost-your-social-media-presence) will make customers see that you are equally consistent not just in social media but also in other aspects of your business.   1. **Posting off-brand content** [Creating content](https://blog.decographic.net/create-a-successful-content-marketing-strategy)can be a challenge for all businesses. However, it's important to remain informative, entertaining, and connected to your brand. Rules vary from platform to platform, and even from brand to brand, but the basic concept is that it doesn’t need to always be about your business. Your posts should be aligned with your brand’s core values and personality.   1. **Platforms** The kind of platform you choose is important in building your social media presence. Each social network has a unique environment and you need to be able to identify and determine if a specific platform works for your brand. Study and understand your market audience and know what resonates with them on each platform.   1. **Asking friends to like/follow your page** This is one of the most common mistakes marketers and business owners are guilty of doing. On the surface, this seems harmless. However, these friends or relatives that you asked to like your page and posts are not *actually* interested in buying your product or even engage in your content. Doing this will affect your engagement rate, which will hurt your [organic reach](https://blog.decographic.net/5-ways-to-grow-your-customer-base-organically). Eventually, the algorithm will pick up that a lot of people are not interested in your content.   1. **Putting social media on autopilot** With the available technology, it is easier for us to automate tasks that are quite repetitive. True enough, there are tasks that you can automate, but you should not automate your entire campaign. Eventually, your audience will sense that your social media is being handled by an algorithm and they will see that you don’t really care about them. It will make them feel that you are using social media just for the sake of having a social media presence. This can have a long-term negative impact on your brand, eventually demoting your content because no one is interested in it. You might have a hard time turning this back up once this happens.   ---   [![How To Make Social Media Visual Content Fun](https://no-cache.hubspot.com/cta/default/1625890/317e122c-3b1e-4f67-930f-d592c4a9f818.png)](https://cta-redirect.hubspot.com/cta/redirect/1625890/317e122c-3b1e-4f67-930f-d592c4a9f818)   ###### Popular Post - [What is Guerrilla Marketing? Here Are Some Fun Examples](https://blog.decographic.net/what-is-guerrilla-marketing) - [The 4 Colors of Effective Communication and How to Use it](https://blog.decographic.net/colors-effective-communication-how-to-use) - [Graphic Design Using the Design Thinking Process](https://blog.decographic.net/graphic-design-using-the-design-thinking-process) - [How Peloton’s Marketing Strategy Made it a Leader in its Space](https://blog.decographic.net/how-pelotons-marketing-strategy-made-it-a-leader-in-its-space) - [What is the Difference Between Robots, Bots and Chatbots?](https://blog.decographic.net/what-is-the-difference-between-robots-bots-and-chatbots) ###### Subscribe ### Subscribe Here! Previous Post ###### [Top Business Marketing Trends To Watch in 2021](https://blog.decographic.net/business-marketing-trends-watch-in-2021) Next Post ###### [What is Digital Transformation and How is it Used in Marketing?](https://blog.decographic.net/digital-transformation-marketing) ### Similar Blog Posts [![How-Much-Should-You-Be-Spending-on-Content-Marketing.jpg](https://blog.decographic.net/hs-fs/hubfs/How-Much-Should-You-Be-Spending-on-Content-Marketing.jpg?width=352&name=How-Much-Should-You-Be-Spending-on-Content-Marketing.jpg)](https://blog.decographic.net/how-much-should-you-be-spending-on-content-marketing) ##### [How Much Should You Be Spending on Content Marketing](https://blog.decographic.net/how-much-should-you-be-spending-on-content-marketing) [![Artificial-Intelligence-Will-Expand-Your-Business-Brainpower.jpg](https://blog.decographic.net/hs-fs/hubfs/Artificial-Intelligence-Will-Expand-Your-Business-Brainpower.jpg?width=352&name=Artificial-Intelligence-Will-Expand-Your-Business-Brainpower.jpg)](https://blog.decographic.net/artificial-intelligence-will-expand-your-business-brainpower) ##### [Artificial Intelligence Will Expand Your Business Brainpower](https://blog.decographic.net/artificial-intelligence-will-expand-your-business-brainpower) [![](https://blog.decographic.net/hs-fs/hubfs/Screen%20Shot%202022-04-05%20at%201.53.20%20PM.png?width=352&name=Screen%20Shot%202022-04-05%20at%201.53.20%20PM.png)](https://blog.decographic.net/whats-the-difference-between-seo-and-ppc) ##### [What's the Difference Between SEO and PPC?](https://blog.decographic.net/whats-the-difference-between-seo-and-ppc) - [WORK](https://decographic.net/showcase) - [EXPERTISE](https://decographic.net/expertise) - [ABOUT](https://decographic.net/about-us) - [CONTACT](https://decographic.net/contact) - [RESOURCES](https://info.decographic.net/decographic-resources-page) [![upcity-best-of-florida-2023](https://blog.decographic.net/hubfs/upcity-best-of-florida-2023.png)](https://makewebbetter-7479797.hs-sites.com/en/austin) [![client-say-we-deliver-on-cluth-decographic](https://blog.decographic.net/hubfs/client-say-we-deliver-on-cluth-decographic.png)](https://makewebbetter-7479797.hs-sites.com/en/austin) **CONTACT US** (305) 594-9166 [info@decographic.net](mailto:info@decographic.net) 8333 NW 53rd St, Suite 450 Doral, FL 33166 **SERVICES** [Digital Marketing](https://decographic.net/) [Web Design](https://decographic.net/web-design) [Video Production](https://decographic.net/video-production) [Graphic Design](https://decographic.net/graphic-design) [Photography](https://decographic.net/photography) **COMPANY** [About](https://decographic.net/about-us) [Blog](https://blog.decographic.net) [Contact Us](https://decographic.net/contact) [Make a Payment](https://decographic.net/make-payment) [Promotional Products](https://decographic.dcpromosite.com) **RESOURCES** [Logo Design Brief](https://decographic.net/creative-logo-design-brief) [Copy Questionnaire](https://decographic.net/copy-questionnaire) [FAQ'S](https://decographic.net/faq) [Make a Payment](https://decographic.net/make-payment) FUN FACT We speak Spanish and Italian - ![spain-flag](https://blog.decographic.net/hs-fs/hubfs/spain-flag.jpg?width=211&height=140&name=spain-flag.jpg) - ![italian-flag](https://blog.decographic.net/hs-fs/hubfs/italian-flag.jpg?width=211&height=140&name=italian-flag.jpg) - - - - - © 2025 Digital Marketing • Graphic Design • Web Development - Decographic. [Privacy Policy |](https://decographic.net/privacy-policy) [Terms & Conditions](https://decographic.net/terms-conditions) ```json { "@context" : "https://schema.org", "@type" : "Article", "author" : { "@type" : "Person", "name" : "Fabrizio Colombi", "url" : "https://blog.decographic.net/author/fabrizio-colombi" }, "datePublished" : "2023-07-07", "description" : "This blog post explores how to create effective buyer personas and why they're crucial for inbound marketing success.", "headline" : "Creating Buyer Personas: The Key to Inbound Marketing Success", "image" : "https://blog.decographic.net/hubfs/Screen%20Shot%202023-07-07%20at%203.48.37%20PM.png", "mainEntityOfPage" : { "@id" : "https://blog.decographic.net/creating-buyer-personas-the-key-to-inbound-marketing-success", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.decographic.net/hs-fs/hubfs/Decographic-Logo-600-x-120.png?width=1200&name=Decographic-Logo-600-x-120.png" }, "name" : "Decographic" } } ```