YouTube is not just a social networking site that compiles videos for entertainment. It can also be a platform that can very well earn you business. That's why a lot of business owners are trying their best to be on the top ranking. Not only that, but it can also build a relationship with your clients who watch the videos.
Below is the ultimate guide to rank high on YouTube:
STEP 1: Keyword
This is one of the key elements to a successful SEO campaign, where the usual first step is keyword research. The process starts by generating a list of potential keyword ideas. Then, drill it down to a handful of the best keywords.
After generating a long list of relative keywords, the next crucial step is to choose the best one for your business. Just like with Google SEO, choosing the “best” keyword from a list is considered an art more than a science. So it's important that your keyword can give you more searches, less competition and should fit your target market.
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STEP 2: Script
After obtaining your keyword, it's time to create content that your audience will love. One thing to note about people on YouTube is that they have very short attention span, this is why a lot of YouTubers or vloggers script out their videos line-by-line. Having a script makes sure people stay on topic throughout the video.
Most YouTubers follow a simple process when creating their videos. First, it's important to have an intro where you can introduce yourself briefly and have a preview of what is coming later in the video. The second step is your content and what you're sharing with your viewers. This is where the informative part comes in. Lastly is the conclusions. Most YouTubers end the video with a call to action including a part asking people to subscribe to their channel, sign up to their newsletter, and comment on their video.
LEARN MORE: HOW TO OPTIMIZE VIDEOS FOR YOUTUBE SEARCH
STEP 3: Produce
Video production is considered as a massive topic but one thing to remember is that the video should be produced in high quality format. As much as possible SHOULD be shot with a high quality camera, with good lighting, and professional audio. Although it is recommended to invest in these equipment, there are still successful people who excel without this kind of investment.
STEP 4: Upload and Optimize
After creating the video, the next step is to upload and optimize it for YouTube. The process of optimizing for YouTube is quite complicated but it is important that your keyword is present in your videos so that YouTube will be able to transcribe it and make your video searchable throughout the website. Also, include the keyword on your title and don't forget to write a video description which summarizes what the video is all about.
STEP 5: Promote
There are a lot of promotional ideas when it comes to getting more views on your video. Some may look for partnerships in blogs or publications. However, some YouTubers may not be able to do this. Instead, they opt to plug their videos through their social media accounts to boost their organic ranking.