Twitter is one of the powerful social media platforms in increasing a business’ online reach. The usual Twitter user follows five businesses and it has been shown that 80% of all Twitter users have mentioned a brand in a tweet. This simply means that this platform is not just a place to grow customers through word-of-mouth marketing, but it is also a place to meet your customers.
The challenge arises when you don’t know how to stand out as a brand through Twitter. It is important to know the right steps you need to take to promote your product or service in a way that encourages people to purchase. Additionally, you need to make your brand more human on a platform that is made for connection.
Learn how to create a successful strategy and leverage Twitter’s power for your business this 2019.
- Research and study your competition.
Twitter can be a perfect tool to use in searching for competitors and learn their digital marketing strategies and contents that they are using. This can help you shape your own strategy and overpower them. By researching your competitors, you will be able to launch your own highly developed and well-thought strategy.
- Build a profile that stands out.
Set yourself up for success by customizing a good profile. The last thing you want is someone turning away from your Twitter account simply because your profile image is an egg. Upload compelling images for both your banner and profile picture. This is to ensure that people can see that you are legit.
- Add value with your content.
Adding value to your Twitter content is as important as adding value to your other marketing content. You should be able to keep your buyer personas in mind. The key to being successful in Twitter is to make your readers feel like you are speaking directly to them and letting them know that they are always heard. Try to make your tweets entertaining and informative as well. Also, it is important to know that the purpose of Twitter is to connect and spark conversations with your audience.
- Audit your account.
You need to be able to portray a near-perfect account for your audience. You need to remember that the importance of auditing is not lost when dealing with strategy. Proofread and recheck everything before posting your Tweet. For Twitter to be an effective marketing tool, you need to be organized. You can also hire experts in this field to help you.
- Research best practices.
Just like auditing, this process should be done continuously. You need to be able to keep up with the best practices as Twitter is being updated and goes through different changes. This is key to keeping to your impressions and engagements high.
- Identify your audience.
It is important that your business personas should be considered in building your Twitter account. In creating your strategy, as well as creating individual pieces of content, you should be able to have a clear description of your personas in mind. Learn your audience and keep it at heart.
Harness the power of social media to effectively communicate your message. Our team of digital marketing experts at Decographic helps you put together a comprehensive plan of action. The plan of action defines how to interconnect all your marketing channels to work in a perfect synergy, maximizing your efforts and thereby increasing your profits. Contact us today for a FREE CONSULTATION!