Selling is and always will be a challenging task. It is a complex process of human behavior without any shortcuts. They say that believing that you can sell anything to anybody is a trap you should avoid. The best move is to identify who your ideal customers are and you’ll find it easier to get them to act. Whether you are selling a digital product online or you run a brick-and-mortar business, the principles to be discussed below will definitely help you. They can drive more visitors into the marketing funnel and convert casual visits into sales.