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4 Goals to Achieve With Content Marketing

[fa icon="calendar'] May 12, 2016 / by Daniela Belevan posted in sales strategy, content marketing, lead generation, sales, blog

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Content marketing is all about getting people to visit your site and take a look at your products and services. If you notice that your marketing campaign is not really working out for you, then the issue might not be your content marketing, but your content. There are 4 main goals to achieve with content marketing, which are:

  1.  Create content to be shared
  2.  Get your readers to comments
  3.  Generate as many leads as possible
  4.  Sell!
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How to Sell Products with Personality

[fa icon="calendar'] April 16, 2015 / by Florence Valderrama posted in sales strategy

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With a diverse market as today, customers are no longer divided into black and white nor are there any grey areas. However, because of this diverse market, you can say that it is hard to please them because of varying tastes. That’s why some products fail because they fail to address the varying tastes of their market.

Here are a few tips on how you can sell products with personality.

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Corporate April Fools Pranks Can Become Effective Marketing Strategies

[fa icon="calendar'] April 9, 2015 / by Florence Valderrama posted in sales strategy

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Everybody loves (or hates) a good April Fools joke, but some love taking these to the extra mile. Remember in 2009 when Hotels.com and Expedia banded together and launched their Lunar and Martian Rooms? How about the 128 fluid ounce plenta and 2 fluid ounces micro coffee sizes at Starbucks from 2010? How about the hit dog glasses by Warby Parker in 2012? And who could ever forget the time were Twitter began to charge vowels in tweets with a $5/month service whereas its free counterpart “Twttr” will only let users post in consonants. Gone are the days that April Fools is a day of prank and say hello to pranks that are the new hot effective marketing strategies. Below are some corporate April Fools pranks that can become effective marketing strategies. 

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Accelerating Your Sales Can Be Easy as 1, 2, 3!

[fa icon="calendar'] March 6, 2015 / by Florence Valderrama posted in sales strategy, sales

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As an entrepreneur, you may have asked yourself the same question over and over again throughout your career, “How do I improve or speed up my sales without looking too shady?” There are ways to increase your sales in fair play but there is no one-size-fits-all plan especially if you are merely starting off and are still looking for that customer number one or are on a mission to maintain a steady flow of clients while making your current ones happy with the services you are offering. However there are several tips out there that you can selectively pluck from any of them depending on what fits your business. It may not be an easy task at first but it is highly doable. Believe it or not, accelerating your sales can be easy as 1, 2, 3!

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