Account based marketing, or ABM, is a type of strategic business marketing. In this setting, an organization takes a customer's account and treats them like it's their own market. ABM is typically done using enterprise-level sales and is very relevant to B2B efforts. ABM is useful for companies that have multiple buyers or stakeholders because part of the goal is to address the needs of the company by connecting or communicating with all of the stakeholders. This is also a good reason why ABM works well in a B2B setting. Often times, you'll need to work with more than five stakeholders.