The most successful businesses have the most iconic logos that are recognized worldwide because the power of a logo is huge. Take a look as an example, the yellow McDonald’s “M” logo, the Apple logo, even Twitter’s blue bird icon, and Coca Cola’s distinctive red and white script. These are just some of the logos that you can instantly recognize no matter where you are.
We are surrounded by a million words, phrases and sentences every day that we glance at and register subconsciously. Companies try their best to catch your attention with their ads and convince you to try their product with flowery words and catchy phrases. It all happens so quickly that you may have not even thought about what underlying factors are influencing us.
When you're looking through your news feed, what usually catches your attention? Is it the Youtube videos? Maybe pictures or funny GIFs or memes? Nowadays, there are a lot of tools out there to help graphic designers create stunning visuals, and even those that have little graphic design knowledge can take part. But, where do you even begin? Let’s take a look on how to choose the right color for your design. It might be seem easy at first, but once you are looking at a color wheel, you'll wish you knew what you were looking at.
One of the most controversial logos of all time was the London 2012 Olympic logo. But just as fast as it became controversial, people forgot about it right after the olympics were over. But although most the logo wasn't the audience's favorite, you might be surprised how much creative agencies charge for some of the other famous logos. Sometimes, the exact cost of a logo can be difficult to determine. The fact that a simple design often times is more successful than a brightly colored one, means that traditional ways to calculate the exact cost (such as time and experience) are thrown out the window. So how much do logos really cost? What is the price that big companies paid for their Logo?
When designing a logo, there are a few things that you need to consider, such as colors, fonts, and shape. Do you know why your logo is important for your business? Keep in mind that the logo of your brand is considered the lifeblood of your business. This is the strongest representation of your company. Think about the decision procress of your client, trying to choose from so many other products or services that are the same as yours. Nowdays, people make quick decisions and most of them, judge a book by its cover.
Read below to learn more about the power of a logo.
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