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What Platform is Best for Growth-Driven Design?

[fa icon="calendar'] July 6, 2018 / by Fabrizio Colombi posted in human centered design, design thinking, hubspot

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When speaking about 'growth' in design, it refers to helping your website continually enhance and adapt to the ever-changing trends and algorithms of the internet. Growth-driven design helps you as a content creator test, learn and apply website design processes to improve efficiency and reduce costs in the long run.

 

 

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Best Practices for Human-Centered Design in Healthcare

[fa icon="calendar'] October 18, 2016 / by Daniela Belevan posted in human centered design, design thinking, Graphic Design, Design

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Product design can be very complicated, especially in the healthcare industry which is known for regulations and complexity. Designers are often looking to drive a change in human behavior, such as cigarette smoking cessation, or even the most basic actions such as getting your yearly shots. Always remember that people are different because we all have unique interests, different motivations and environmental factors that can affect everyday decisions, including healthcare choices. IT experts working in the healthcare industry should really take this into consideration. But the question is how do you do it? The answer is Human-Centered Design.

 

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Human Centered Design Keeps Your Business More Customer-Focused

[fa icon="calendar'] September 16, 2016 / by Daniela Belevan posted in human centered design, Design, design thinking

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Customers matter, and every business knows this. Without them your business will not prosper. The most successful companies will need to reinvent themselves so that they can understand and serve the increasing customer base. This might be stressful for company’s ability to stay relevant and adapt to the situation. It is always important that we still need to have the customer in mind when developing new products and services, and using human centered design keeps your business more customer focused.

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What if Your Design Isn't Human-Centered?

[fa icon="calendar'] August 26, 2016 / by Daniela Belevan posted in human centered design, design thinking, Design, Graphic Design

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Human-centered design always involves the investigation and study of the problems in our society, the analyzation of knowledge, the user engagement and the testing of solutions. The main focus of this are the actual users, interviews, and observations. One fine example of human-centered design in action is IDEO.org’s work along with the Global Alliance for Clean Cookstoves. What they focused on mainly is the analyzation of the habits, aspirations as well as the motivations of their main target market, which are women and girls. 

 

Aside from its projects, IDEO.org and its online network which is called Human-Centered Design Connect. It is perhaps one of those organizations that have a very good interest in this type of field. In fact, in 18 months, the website has managed to attract around 30,000 users which some are not even in the design field. So, what if your design isn't human-centered?

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How We Used Human-Centered Design to Make a Difference in Our Community

[fa icon="calendar'] August 16, 2016 / by Daniela Belevan posted in human centered design, design thinking, Design

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In 1894, John Harvey Kellogg discovered something that will forever change the way people eat their breakfast. Seeking to produce a more digestible breakfast option than baked bread for his brother’s hospital patients, Mr. Kellogg accidentally left a pot of boiled wheat overnight and it became softened. When he decided to roll it out and bake it again, the result was a crispy flake. Mr. Kellogg tried this technique on corn, and over several years of experimentation with different formulas and taste tests with his brother’s patients, he was able to invent, and eventually perfect, corn flakes. The finished product would then go on to sell like hot pancakes, and is now a staple breakfast food in a lot of homes. One thing to note is that Kellogg is not only the inventor of the corn flake, he was a brilliant designer, and a practitioner Human Centered Design’s fundamental principles.

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