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6 Steps from Coca-Cola to Create a Legendary Brand

2 minute reading
  It is already a given that Coca-Cola is a well-known brand all over the world, and most of us grew up drinking it. However, achieving the success it has today was not an easy task. There were a lot of obstacles and challenges the company had to face before it finally became the giant corporation that it is today. The success of the company is the result of decades of quality work not only on the business side, but especially in marketing. The uniqueness of the brand has been under construction...
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branding pop culture social media marketing

Fun Marketing Tips from Rapper Kendrick Lamar

# pop culture
3 minute reading
    Known for his passion for music, Kendrick Lamar has been acknowledged as the first rapper to win a Pulitzer Prize back in 2017, and winning 119 awards out of 288 nominations for his music and music videos. Apart from all these recognitions in his music career, he has gained respect and admiratio...
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Fun Marketing Strategies - 2018 FIFA World Cup

# pop culture
2 minute reading
    FIFA is a corporate gold mine, especially during its World Cup matches. It’s one of the most watched and followed sport with millions of fans around the world cheering for their team to win it all. The fact is that goods like memorabilia and sporting products related to FIFA become wildly sought...
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Marketing Tips We Can Learn From the Kardashians

# Digital Marketing
3 minute reading
    You can say anything you want, even the negative, when it comes to the Kardashians. Whatever it is that you think of the reality television family, you cannot ignore their impeccable success in building their business empire, which roughly estimates to a net worth of $150 million. Beat that!  
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