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Revolve vs. Coachella: How Both Festivals Use Marketing and Social Media

2 minute reading
Since its first launch of Coachella in 1999, thousands of people have flocked to California to attend this sought-after Coachella, a six-day festival in the California desert. This year, artists like Harry Styles, Shania Twain, Billie Eilish, Doja Cat, The Weeknd and Phoebe Bridgers took to the stage to perform full sets.
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Digital Marketing social media pop culture music festival

6 Steps from Coca-Cola to Create a Legendary Brand

# branding
2 minute reading
It is already a given that Coca-Cola is a well-known brand all over the world, and most of us grew up drinking it. However, achieving the success it has today was not an easy task. There were a lot of obstacles and challenges the company had to face before it finally became the giant corporation tha...
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Fun Marketing Tips from Rapper Kendrick Lamar

# pop culture
3 minute reading
Known for his passion for music, Kendrick Lamar has been acknowledged as the first rapper to win a Pulitzer Prize back in 2017, and winning 119 awards out of 288 nominations for his music and music videos. Apart from all these recognitions in his music career, he has gained respect and admiration th...
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Fun Marketing Strategies - 2018 FIFA World Cup

# pop culture
2 minute reading
FIFA is a corporate gold mine, especially during its World Cup matches. It’s one of the most watched and followed sport with millions of fans around the world cheering for their team to win it all. The fact is that goods like memorabilia and sporting products related to FIFA become wildly sought aft...
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