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How Can Community Banks Keep Up With Their Marketing?

[fa icon="calendar'] May 19, 2016 / by Fabrizio Colombi posted in marketing tips, comunity banks, community bank marketing

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We all know that marketing is a very important and plays a crucial role for the survival of any business. In order for your company or brand to be successful, you will need to have an effective marketing campaign in order for you to generate the desired sales results that your company needs. But sometimes, marketing is being overlooked and you might end up not getting the results that you want. So, how can community banks keep up with their marketing?

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Secrets to a Bank’s Social Media Success

[fa icon="calendar'] May 5, 2016 / by Daniela Belevan posted in social media, comunity banks, community bank marketing, social media marketing

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Yes, even banks need to be present on social media and succeed with their digital marketing campaigns. Nowadays, it's likely that you will find new clients online. In other words, regardless of age, sex, or social status, most poeple are connected online, and financial institutions need to be able to keep up.  At this age where everyone is in a hurry or too busy to visit their nearest bank, peple rather login through their phones or laptops to access their bank accounts. It's obvious that managers or even owners of financial institutions need to focus on their brand and online presence. Without any delays, as you read on, you will find out the secrets to a bank’s social media success.

 

RELATED: Tips on Social Media for Community Banks

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Are Community Banks at Risk of Click Fraud?

[fa icon="calendar'] April 19, 2016 / by Daniela Belevan posted in comunity banks, community bank marketing

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Online advertising is trying to envelope the internet community. Although some are trying to make the users’ lives convenient, there are those that make it miserable. In fact, even community banks are alarmed by ‘click fraud’. This kind of fraud usually happens in a pay-per-click (PPC) campaign, a form of online advertising. 

How does this happen?

The idea is simple. Once the person tries to click on the ad, either an automated script or a computer program captures the information you have, captures your informatione everytime you click on it. Unknowingly, your information will be used for their interest or if you have other important and valuable information, they will have that as well.

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Top Digital Marketing Trends for Community Banks to Follow

[fa icon="calendar'] April 15, 2016 / by Daniela Belevan posted in Digital Marketing, social media, comunity banks, community bank marketing, social media marketing

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When it comes to digital marketing for financial institutions, there are usually goals that are set into motion for them to be successful. One of them is brand awareness so that they can attract new clients, or they can raise the loyalty by introducing new features and benefits to existing clients.  Digital marketing has really changed the way financial institutions like banks to introduce their brand to new clients and retain existing clients. Social marketing, mobile phones and emails are three of the main digital marketing tools that companies use nowadays and in order to be successful. Read below to learn more about the the top digital marketing trends for community banks that you might want to follow.


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How to Choose the Right Charity For Your Community Bank

[fa icon="calendar'] March 31, 2016 / by Fabrizio Colombi posted in comunity banks, community bank marketing, non profit, charities

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During the holiday season, it's always good to give back to people who need it the most. One of the best ways to give back is to engage in charity efforts that are being organized by charitable institutions. Most banks, but especially community banks, often times partner up with charity institutions, not only because it's a great way or gaining recognition, but at the same time can also help the less fortunate. Regardless of the size of the financial institution, clients always like to see their banks as a positive example.

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