Targeting Millennials for Community Banks

[fa icon="calendar'] June 6, 2016 / by Fabrizio Colombi posted in community bank marketing, community banks, millennials

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The constant fighting over the services of banks on campuses, particularly in college continues to heat up because of a lot of controversial regulations that banks tend to propose. Bank marketers are always finding ways to get inside college campuses as a way of targeting millennials for community banks. Their goal is to provide checking accounts and prepaid cards in order to aid students financially especially when it comes to financing their daily activities as well as their school expenses. Partnerships by banking institutions in colleges and universities is also common where the students are being provided by a co-branded debit card that can also be used as their identification card in school.


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