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The Millennial and Gen Z Markets: Why You Should Pay Attention

5 minute reading
The millennial and Gen Z demographics represent a massive consumer market that every business should be trying to capture. According to the Pew Research Center, millennials (born between 1981 and 1996) number over 72 million, while Gen Z (born between 1997 and 2012) is over 67 million strong. Together, these two generations make up a huge portion of the buying power in today's economy.
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