How to Create a Detailed Buyer Persona in 2022
Fabrizio Colombi
May 17, 2022
Buyer personas are semi-fictional representations of your ideal customers backed with data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across the organization. The result of this is attracting high-value visitors, leads, and customers to your business which will eventually be your loyal customers in the long run.
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