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5 Tips to Identify Your Ideal Target Audience in 2020

[fa icon="calendar'] June 23, 2020 / by Fabrizio Colombi posted in Target Campaign, Business, target audience

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You business' target market is defined as the group of individuals sharing similar needs or characteristics that your business hopes to serve. These are the individuals that will most likely end up buying your product or service.

 

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It's Time To Plan Your Holiday E-mail Marketing Campaign

[fa icon="calendar'] December 14, 2015 / by Daniela Belevan posted in Target Campaign, email marketing, holiday campaign marketing

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December’s just rolled in and by now you’ve already taken out your holiday spirits as well as your comfiest sweaters and holiday décor. However, for marketers, we’re going to need more than just our daily dose of eggnog (or red Starbucks cups). It’s time to plan your holiday e-mail marketing campaign! Yes, December is the best time for holiday email campaigns not only to let your users know that you have a holiday promo but also to keep in touch with the people who love to hear from you the most.

 

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How To Come Up With Effective Facebook Ads

[fa icon="calendar'] May 22, 2015 / by Florence Valderrama posted in Target Campaign, Facebook

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Digital marketers should know that even social media such as Facebook is a great way to increase one’s visibility and encourage audience engagements, it is one tough war zone. More so if you are constantly buried or overshadowed by the competition.

Remember that there are over a million users on Facebook and not everyone of them is your target audience. That’s why it is important to be a smart marketer and maximize the tools you have on Facebook, in this case, using optimized Facebook ads.

You might be wondering what are optimized Facebook ads?

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Using Retargeting Campaigns to grab your Target Market in the World Wide Web

[fa icon="calendar'] November 21, 2014 / by Florence Valderrama posted in Target Campaign

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We all would like to think that every visitor of our website would always go to the expected route of filling up forms, making a purchase and eventually becoming a returning customer but reality is not like that. In fact, majority of the time, potential buyers would just pass by your website – often times just to take a peek and then leave. It takes them a while to find the latest posts or to actually purchase your product the moment you start launching it out the World Wide Web.

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