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What Platform is Best for Growth-Driven Design?

[fa icon="calendar'] July 6, 2018 / by Fabrizio Colombi posted in human centered design, design thinking, hubspot

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When speaking about 'growth' in design, it refers to helping your website continually enhance and adapt to the ever-changing trends and algorithms of the internet. Growth-driven design helps you as a content creator test, learn and apply website design processes to improve efficiency and reduce costs in the long run.

 

 

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The Impact of Growth-Driven Design on E-Commerce

[fa icon="calendar'] February 9, 2017 / by Fabrizio Colombi posted in ecommerce website, Web Design, design thinking, Design, Graphic Design

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One of the most constantly changing things on a daily basis would be business, specifically e-commerce. Just like your needs, it may create a small change or a really big one- something that cannot be expected. You have to make sure you're prepared. In most cases, business owners have outdated websites or need to undergo website redesign. These type of situations often leads to diminished revenue and bad conversions, read more to learn about the impact of growth-driven design on e-commerce.

 

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Best Practices for Human-Centered Design in Healthcare

[fa icon="calendar'] October 18, 2016 / by Daniela Belevan posted in human centered design, design thinking, Graphic Design, Design

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Product design can be very complicated, especially in the healthcare industry which is known for regulations and complexity. Designers are often looking to drive a change in human behavior, such as cigarette smoking cessation, or even the most basic actions such as getting your yearly shots. Always remember that people are different because we all have unique interests, different motivations and environmental factors that can affect everyday decisions, including healthcare choices. IT experts working in the healthcare industry should really take this into consideration. But the question is how do you do it? The answer is Human-Centered Design.

 

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Human Centered Design Keeps Your Business More Customer-Focused

[fa icon="calendar'] September 16, 2016 / by Daniela Belevan posted in human centered design, Design, design thinking

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Customers matter, and every business knows this. Without them your business will not prosper. The most successful companies will need to reinvent themselves so that they can understand and serve the increasing customer base. This might be stressful for company’s ability to stay relevant and adapt to the situation. It is always important that we still need to have the customer in mind when developing new products and services, and using human centered design keeps your business more customer focused.

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What if Your Design Isn't Human-Centered?

[fa icon="calendar'] August 26, 2016 / by Daniela Belevan posted in human centered design, design thinking, Design, Graphic Design

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Human-centered design always involves the investigation and study of the problems in our society, the analyzation of knowledge, the user engagement and the testing of solutions. The main focus of this are the actual users, interviews, and observations. One fine example of human-centered design in action is IDEO.org’s work along with the Global Alliance for Clean Cookstoves. What they focused on mainly is the analyzation of the habits, aspirations as well as the motivations of their main target market, which are women and girls. 

 

Aside from its projects, IDEO.org and its online network which is called Human-Centered Design Connect. It is perhaps one of those organizations that have a very good interest in this type of field. In fact, in 18 months, the website has managed to attract around 30,000 users which some are not even in the design field. So, what if your design isn't human-centered?

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