Human-centered design always involves the investigation and study of the problems in our society, the analyzation of knowledge, the user engagement and the testing of solutions. The main focus of this are the actual users, interviews, and observations. One fine example of human-centered design in action is IDEO.org’s work along with the Global Alliance for Clean Cookstoves. What they focused on mainly is the analyzation of the habits, aspirations as well as the motivations of their main target market, which are women and girls.
Aside from its projects, IDEO.org and its online network which is called Human-Centered Design Connect. It is perhaps one of those organizations that have a very good interest in this type of field. In fact, in 18 months, the website has managed to attract around 30,000 users which some are not even in the design field. So, what if your design isn't human-centered?