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    A lot of people think that marketing communications are usually sneaky or deceiving. To make it more trustworthy for your audience, it would be much easier if all marketing campaigns were always straightforward and clear about what they want to communicate. Once you're clear about your wants, ne...

    Every 365 days, we get excited about the things that comes with the welcoming new year – lucky number, horoscopes, feng shui reads, and of course, the color of the year.  

  Colors speak louder than a thousand words. It has a major impact on how we perceive the world around us.  There has been studies that suggest that the psychology of color does not only have influence in the way our food tastes, medicines work, or in the way we feel, but it can play a massive role ...

  Do you still remember your favorite book as a child? Or better yet, do you have a favorite book now as an adult? If you come to think about it, what draws us into the book at first are the visual elements. This is a huge part of your digital  marketing campaign where visual marketing plays an impo...