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Customer experience, or commonly known as CX, is the customer’s overall sentiment of every interaction they have with a certain company. This evaluation runs parallel to the inbound marketing approach, beginning with the first point of contact with the customer and ending with the designated feedbac...

Loyal customers are the heart of the business. They will keep your revenue flowing. Studies show that loyal customers spend 67% more than occasional customers, that is why focusing on loyal customers is a must in every business.

When thinking about purchasing a new product, the first thing you would look at is someone who has experienced the product and ask for their honest review. According to studies, only 3% of consumers consider salespeople and marketers to be trustworthy. Especially now, with social media, it's pretty ...

Of all the aspects of a successful business, the customer is the most crucial one. All of our decisions and efforts revolve around their preferences and satisfaction. This is why the moment they engage with you and even after closing a transaction, everything should go smoothly for everyone especial...