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Marketers all over the world deeply care about copy, obsess over visuals, and pour their hearts into content. Their dedication to detail drives leads, grow funnels, and inspires customers to buy their products. However, they also know that no matter how much effort they put into building and refining their marketing strategy, there will always be something else that will always have a bigger impact on buyers. There will always be one voice that speaks louder than any blog post, captures more attention than any ad, and there will always be someone that inspires people like no expertly crafted video ever could, that is the voice of your customers.

Today, seeing brand-bashers online and people leaving negative comments or reviews is no longer a surprise. In a world where bullies can hide their faces behind the computer monitor, negative comments are even more common. Nowadays, almost anyone is capable of fabricating fake social media profiles and accounts. This is the same medium being used by brand-bashers in spreading the hate in the online.

The secret to more sales in a challenging economy is not lowering prices, but having loyal customers. If you wish to build a strong customer relationship, you need to provide great customer service. There are certain principles that you need to follow for you to succeed. It’s a top-down philosophy that begins with how your treat employees and how you treat your customers.

Customer relationship is not something to be taken for granted because it paves a way to loyalty. It targets the emotional side of customers which has a big impact on your business in the long run. The loyalty of customers to their chosen brand is the same type of loyalty they have towards their family and friends, therefore, brand loyalty is necessary in business. And in case you don’t know this yet, loyalty is rooted in emotion.