Information is now so quick and easily accessible a with just a few clicks. A lot of people tend to fact check when they aren’t 100% sure if what they know is right. One of the most prominently used search engines, Google, is a highly reliable fact checker and seemingly the source of any and all information known to man. We can’t avoid being inquisitive and curious beings and we’re constantly searching especially with products or services. This is very important for businesses as it opens the door for potential customers and creates more exposure for your brand when you’re in the forefront of searches. This means that having your business be search-capable and search-ready will turn into an advantage in the long run.