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    It is always a struggle for business owners to get the word out when it comes to a new business venture. It is hard to acquire customers at the beginning of the journey. Balancing the cost, maintenance, and results of a marketing campaign isn’t easy. And there are times when you need the help of these two marketing strategies: search engine optimization (SEO) or pay-per-click (PPC) campaigns. You might ask, which method is suitable for your business?