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The Purpose of Quality Photography For Your Business

[fa icon="calendar'] September 17, 2018 / by Guillermo Colombi posted in photography, visual marketing, visual content, visual communication

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The famous idiom that a picture is a worth a thousand words is classic yet effective business strategy when it comes to marketing your brand and reaching a lot of people. This has been tested and proven by media influencers like the Kardashians. Their impact on the brands they have handled has created a strong following of clients. This goes to show how powerful imagery can be in social media.

 

 

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Why Good Photography is Necessary for Your Marketing

[fa icon="calendar'] October 13, 2017 / by Guillermo Colombi posted in Digital Marketing, photography, Business, visual content, visual marketing, visual communication

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Did you know that 37% of marketing experts conclude that visual form of marketing makes up the most vital part of content for various corporate industries? It’s an innovative business model that shouldn't surprise you. This is because research says that 65% of the human race learns visually. What does that contribute to visual marketing, you may ask. Since a large portion of your target market are said to be visual learners, they will be able to understand the message that your brand wants to convey to them in a more efficient and effective manner. Read our blog to learn why good photography is necessary for your marketing and business.

 

 

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The Importance of Video in 2017

[fa icon="calendar'] March 3, 2017 / by Daniela Belevan posted in video marketing, Digital Marketing, marketing tips, visual marketing, visual communication, visual content

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Marketers have realized how important videos are for their business. It's no longer a secret that video content has been greatly used as a popular strategy. Read more to learn about the importance of video in 2017

 

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The Differences Between Graphic Design and Visual Communications

[fa icon="calendar'] July 18, 2016 / by Daniela Belevan posted in Graphic Design, visual communication, Design

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It can be difficult to tell graphic design and visual communications apart sometimes, since the two are often confused as are nearly identical in nature. When we dig deeper and analyze, we can really see that graphic design is a bit different from visual communications. People will learn a lot of broader topics in the communications field and they will be responsible for a more comprehensive approach to communicating with their clients. As for graphic design, it is focused on making a visual representation and use it in advertising or web design.

If that is not enough, below are the main differences between graphic design and visual communications.

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