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Why You Should Hire a Brand Consultant

[fa icon="calendar'] October 6, 2016 / by Fabrizio Colombi posted in Rebranding, Digital Marketing, brand consultant

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You have to keep in mind that your brand is considered as the lifeblood of your business. Branding allows your customers to recognize your product. The moment they notice your company, you will begin to notice an increase in leads, which eventually turns into customers. No matter the size of your business, branding is important and matters. Otherwise, it will affect the bottom line. 

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Consulate of Canada in Florida: Rebranding by DecoGraphic

[fa icon="calendar'] October 3, 2016 / by Fabrizio Colombi posted in decographic, Business, Graphic Design, Design, Rebranding, branding, corporate

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In January, Decographic had the opportunity to work with the Consulate of Canada in Florida. They were in search of a new, creative, re-branding to represent their team and mission in Florida, Puerto Rico and the US Virgin Islands. A unique element was needed to accompany the existing Canadian logo.


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Does Your Community Bank Need Rebranding?

[fa icon="calendar'] July 12, 2016 / by Fabrizio Colombi posted in community banks, community bank marketing, Rebranding

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Rebranding. This word might haunt you, especially if things are not going your way and you want to "restart" your business. If you are asking yourself whether you want to rebrand or not, the answer is that “it depends". Unfortunately, rebranding is a term that is open to a lot of interpretations. Some business owners might use the term as a synonym for a new marketing campaign by using a new slogan or catchphrase. For some, it can have a deeper meaning and it will impact their organization and departments.

So you might be asking yourself, does your community bank need rebranding? Here are some tips that you might want to consider.

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Rebranding 101 from Miley Cyrus and Justin Bieber

[fa icon="calendar'] February 5, 2016 / by Daniela Belevan posted in Digital Marketing, Rebranding

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If you think they are nowhere to be seen in the industry, think again. 

Try to ask anyone who Justin Bieber or Miley Cyrus is and they will definitely give positive responses. Yes, they know them well, right? They’re both well-known pop artists who many young adults look up to. 

Parents have to admit that they have bought a Justin Bieber album for their kids. And they have to admit that they have allowed their kids to attend a Miley Cyrus concert, or watch Hannah Montana on Disney Channel. 

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