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What is Consumer Journey Mapping and Why It Matters

3 minute reading
    Customer journey mapping is a widely used techniques that can help companies create better products, marketing, and merchandising decisions. Today, consumers are using multiple devices to learn, compare, share, consume and make purchasing decisions. The consumer journey has changed so dramatically that it now spans from a number of touch points, ranging from websites to review sites and social media, with every single experience impacting a consumer’s decision.  
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