You might be asking yourself: What is social entrepreneurship and what is it all about? Social entrepreneurs are people who create innovative solutions to the problems of the society by offering new ideas and tackling major problems in the society. Business entrepreneurs tend to see their social counterparts as more of a do-gooder who wastes time chasing after cause. However, entrepreneurs see business people as greedy good for nothing business minded folks who care less about society and more about their own profit. What’s worst, marketers are being viewed by both parties as conniving liars.
So, what's missing in social entrepreneurship marketing?