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SEO Best Practices for Images in 2021

3 minute reading
    Image SEO is the practice of optimizing images for search engines through thoughtful alt text, appropriate captions, good file dimensions, and more. This also makes your content easier to be read by search engine crawlers, which can give it an SEO boost on both search results pages and image results pages and make your site more discoverable.  
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Digital Marketing SEO images

How to Identify Your Core Marketing Message

# Digital Marketing
3 minute reading
  A good marketing strategy is important in any business. As a business owner, you should know how important it is to create a compelling marketing strategy. You should be able to align with your audiences’ needs and interests, and know the right channels to use to accomplish this. A good marketing ...
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How to Create the Best Buyer Persona in 2021

# Digital Marketing
3 minute reading
Buyer personas are semi-fictional representations of your ideal customers based on data and research. Ideally, they will help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization. Identifying you...
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